SEO Web Design

Web Design and SEO Company: We Will Make Your Site Visible

If a brand wants to tap into the huge potential of online success, it needs a great website. But how can you get your website noticed by Internet users? The truth is you need a reliable web design and SEO company to have a chance at good search rankings.

SEO website optimization and web design work together more seamlessly than many business owners might think. Learn how all components mingle and flow together and how Lasting Trend will help you execute them correctly.

Lasting Trend offers SEO web development services for small, midsize, and large organizations helping them achieve long-term success. We work with a wide range of budgets and website specifications, so your company will definitely be the right fit. If you want your site to have a powerful web presence, get in touch with our specialists for a free consultation.

Who Needs SEO Web Design

Literally any company in the US can benefit from web design and SEO services. However, some industries, in particular, have more to gain from them due to key demographics and the tendency to rely on consumer searches. We’ll highlight some of these areas of business:

  • Small businesses and startups: SEO web design is one of the most cost-efficient marketing strategies to rank higher but it also leaves room to scale.
  • SaaS and online service companies: You can get a strong inbound flow of web users and lucratively present them with your solution.
  • Niche companies: SEO friendly web design allows you to cater to a highly specific target audience.
  • Locally exclusive companies: You’ll notice an improvement in your local search performance and visibility.
  • Medical and legal professionals: Similarly, you can promote a specific field of specialization to a target customer in your area.
  • Restaurants and bars: Web design creates a perfect storm of opportunity for search visibility and gaining an edge over larger chains.
  • Maintenance professionals: There is a high likelihood of converting local searchers into sales due to the service being physical and immediate.
  • Competing brands: SEO is imperative to survive in the competitive landscape when you have to stand out.

SEO web design is for businesses that aren’t particularly focused on color schemes and fonts. These businesses want to get the most out of your marketing budget and create a sustainable, long-term strategy. If you manage to climb to Google’s first page results, you’ll maximize your ROI through increased traffic, conversion optimization, and sales

Why SEO Website Design Is Something Every Business Needs

As a core digital marketing strategy, SEO website design is crucial for brand awareness, customer reach, and revenue. Even though this process is often underrated, every Lasting Trend client sees the incredible return after they optimize their content. So, don’t lose out on this big opportunity.

Here are some areas that our website optimization company will cover for you:

  • Targeting every stage of your buying funnel: You can design and develop a website that connects with users, whether they are visitors, contacts, leads, or customers.
  • Going local: 80% of local searches convert so you can capitalize on building your popularity in the area. SEO website optimization is known to be one of the best tools for gaining a competitive edge locally.
  • Ensuring better navigation: We will help your website’s visitors navigate the pages without any hassles, which is essential for a good user experience. Additionally, if crawlers can read and understand the navigation, you’ll be awarded by search bots.
  • Increasing page speed: It’s in Google’s best interest to give a higher ranking to fast-loading websites that function well on all devices. With our efforts, search engines will want to direct users to your site.
  • Future-proofing: These days, to survive in a rapidly-evolving business world, you can’t ignore the value of online presence. And a good website is one way to stick around for the future.

SEO Friendly Web Design: How to Befriend Google Search Robots

Now that you know why your business needs SEO-friendly web design,let’s explore how it should be done. It’s not as simple as posting some content. Similarly,   care of navigation will also be just a small fraction of this process. The goal is to make the website optimized and efficient from every aspect.

Some companies take an alternative round and hire freelance web designers. However, the quality of their service doesn’t match the level of an SEO web development agency. Usually, they either don’t have enough experience or tools to accomplish tasks quickly.

Our job as an SEO web design company is to efficiently take care of every project stage – and we’ll take a closer look at all of them in a minute. If you want to explore how the projects take place from a real-life example, check our case where we’d restructured the client’s website and achieved results in just six months.

Below we will cover the features that make us different from regular services you get with web design firms and freelancers. These days, businesses have to be on the lookout of deceiving claims. For example, every web designer mentions that they provide SEO-friendly web design. However, in most cases, it’s just a promotional tactic with no substance.

We are an SEO firm that got fed up with endless rounds of website code changes and all the difficulties of working with coders and designers to make sites SEO-friendly. For this reason, we decided to start working on websites in-house and develop them correctly from the start – effective and SEO-friendly.

Proper Site Architecture

The simple rule of SEO web design is that the more appealing your site to users, the better it is to search engines, too. For example, if a website has poor click-through-rate and dwell time, Search engine results pages won’t rank it high. On the contrary, reduced bounce rate and improved dwell time will lead to better rankings.

The bottom line for SEO web design is: the right website architecture helps visitors find what they need on your site, which is exactly what search engines measure. The best practices for SEO web development in terms of sound architecture are:

  • Simple structure
  • Category pages
  • Internal links
  • Fully indexable pages
  • Logical and simple URLs
  • Unique content

Source Code Cleaning (HTML, CSS, JavaScript, PHP, etc.)

One of the challenges that web design firms face is ensuring the search bot’s ability to absorb all the information on your site. There is a significant difference between the value of clean code versus bulky or poorly written code for SEO website optimization.

Getting a website launched with a decent design and customization options may cause some problems. Namely, the need to pack so much into the code that it makes the website bloated and slow. To give your SEO strategy a boost, you’ll need a professional to clean your code up when the design is done.

Page Speed and WordPress SEO Optimization

Page speed is a key metric not only to site visitors but also for search engines, so it’s considered a ranking factor. This is because when Google crawls pages on your site , it assesses if they will be able to load even on mobile devices with a slow internet connection. SEO website design makes sure there are no culprits obstructing the process.

Our web design and SEO services start with site speed measurement tools. Then, we test WordPress plugins that implement caching, alter the way in which your theme works, and optimize how high-quality media loads. By the end of the process, the site will be fast, responsive, and reliable.

ADA Compliant Design

An essential part of good SEO website design is ADA compliance. ADA refers to the Americans with Disabilities Act Standards for Accessible Design, which means you must make your website accessible to everyone.

If you only focus on the website SEO marketing disregarding the site’s color contrast, text size, image alt text, and more. But even if you didn’t intend to discriminate or exclude people with disabilities, you may push away a part of your audience. Not to mention, you may face a lawsuit.

Professional web development services will make sure your site is compliant to the following accessibility checklist:

  • Audio descriptions and captions
  • Descriptive HTML tags
  • Accessible document formats
  • Options to change color and font settings
  • Ability to pause visually distracting features
  • ‘Skip Navigation’ button at the top of your pages

Mobile-Friendly Design

Mobile-friendly SEO website design implies that any content should be as accessible on mobile devices as it is for computers. Delivering smooth experience on smaller screens should a priority for developers. The reason is that the mobile share of organic search engine visits has hit close to 60% in the last year.

At its simplest, mobile-friendly design means your website’s information – images, texts, videos, links – is easily and readily accessible across all different platforms and, most particularly, on the much smaller screens of smartphones and tablets.

Hence, one of the key guidelines for SEO web development is to simplify the design and specialize it for a range of platforms and screens.

UI/UX Design

User interface and user experience are areas of design concerned with how a website looks and how it operates. Both of them work closely together to improve user satisfaction, which brings in the revenue. Here, the job for website optimization company is to develop guidelines to provide awesome user experiences.

You can craft a complex, multi-step marketing campaign, but it has to be conveyed in a simple format. Having unnecessary design elements with no functionality might quickly overwhelm users. Instead, use graphics all other elements to help users complete their intention with ease.

Another contributor to user experiences is navigability. When users go on your website, they should instinctively know what their next click should be. You can gain some insight into what users are looking for by doing keyword research. Then, you can include keywords in the navigation structure.

Web Platforms We Work With

We work with a variety of online platforms, including WordPress and popular e-commerce, where we can get your page to rank higher. Here are a couple of examples of how we approach some of them.

Wix SEO Optimization

Generally, Wix gives great tools for online promotion as well as provides a website builder to shift your business online. However, even Wix-based sites need some enhancements. Wix is relatively good for core SEO but advanced SEO that brings noticeable results is much trickier.

Since Wix doesn’t excel beyond the basics, we can take over SEO website optimization . Wix has made a lot of great updates but unless you have a professional on the task, you won’t be able to effectively use them to your advantage.

Lasting Trend can optimize your Wix website to improve page loading times, information architecture, and user engagement. We’ll assist you with creating a website from scratch to finalizing web design elements, like title tags, meta descriptions, target keywords, etc.

Shopify SEO Optimization

In SEO web development for Shopify, we recommend focusing on your pages’ performance. One of the easiest ways to improve it is to boost your site speed. This eliminates any frustration on the customer’s side and ensures that they browse longer.

However, Shopify has well-known issues that interfere with optimal website SEO marketing.

The platform does not give developers access to a big chunk of the source code, which is why you have to waste a lot of time walking around the issue.

If developers have no previous experience with Shopify or SEO, they are very likely to neglect some important points. This can make even the most SEO-friendly website sink and harm its performance. But in reality, there is a lot of potential for ranking high with an optimized design for Shopify.

Lasting Trend will provide you with web solutions that include all of the most advanced technologies that the industry has to offer. We will create an innovative, affordable marketing campaign that is fine-tuned to your business. Check out our portfolio and start the journey today!

SEO Web Design Company: Lasting Trend Knows How to Make Search Engine Love Your Site

We provide you with a full set of SEO web design services. Years of experience and dozens of successful projects have shown the importance of collaborating both SEO and website design services. We will cover:

  • Site architecture
  • Overall layout and visual appearance (site look and feel, navigation)
  • Page speed
  • Template building
  • Code generation (HTML, CSS, JavaScript, PHP, etc.)
  • Mobile-friendliness and compatibility
  • Accessibility, and a lot more

For web design SEO services, there is no universal approach that will work for every company, so we create custom strategies for all our clients. The first thing we start with is determining our current site’s strengths and weaknesses and aligning our efforts with our specific goals. If you don’t have a website yet, we will build one that search engines will recognize and promote.

At the same time, we’ll be implementing Internet marketing and SEO ideas and perfect the navigational structure. We also place a great emphasis on your website’s content. Overall, we make sure your site works as an instrument to build trust with your audience, improve conversions, connect with your customers, and generate leads.

  • Dozens of happy clients that can prove our efficiency
  • 10th place Top 15 New York SEO Services Companies – Leaders
  • 15th place Top 90 SEO Companies in New York – The Manifest

For a professional, experienced SEO web design company, choose Lasting Trend and get a sleek, fully optimized website in record time. Our specialists are equipped to handle sophisticated, complex project requirements at the utmost level of detail and effort. To learn more about our services, reach out to us, and we’ll be happy to start our collaboration.