Non-Profit Advertising Company

Your non-profit makes up a very special section of the economy. And like other elements of the economy, your non-profit must have a marketing plan and strategy. This is even more true today in the digital era than it was twenty or thirty years ago.

So, maybe it is time you did some introspection and asked yourself a few simple questions.

Are you tired of getting little to zero ROI on your SEO dollars? Are you desperate to improve your website performance? Did you spend a quarter of your marketing budget to get all new content for your website, but it only gave you a short-lived blip on your Google rank and a brief marketing advantage that quickly evaporated? If this sounds like you, you’ve come to the right place.

That low-impact limited ROI doesn’t have to be the end of the story for your SEO. Non-profit organizations like yours need an effective marketing plan. And we have the solutions to all your non-profit marketing problems.

Indeed, Lasting Trend is the non-profit advertising agency you need. We believe SEO should give real results that build over time and provide a lasting impact. We’ll take the guesswork out of your marketing strategy and help you develop a strategy that works without breaking the bank. Our SEO services are not only effective, but affordable as well.

Our Most Popular Non-Profit Marketing Agency Services

Let’s talk more about that ROI. We are a non-profit marketing agency that believes in a simple ROI idea—that for every marketing buck the client spends on SEO he or she should get two, three, or even more in return. If that’s not happening, the SEO is failing that business endeavor whether it be a non-profit or not.

In such an instance, if you want your non-profit, to continue in its endeavors, you need to do something about your SEO. You can start by contacting a digital marketing agency for a non-profit like us. We have the tools, techniques, and strategies that will help your non-profit stand out from its competitors and succeed.

In particular, there are three non-profit marketing situations that frequently arise which we address on a regular basis:

  • Your Website Fails to Attract Clients
  • Your SEO Performs Poorly
  • Your Content Department Is Getting Poor Results

Any one of these issues can be a critical problem. Fortunately, each one can be corrected with a thorough review that looks at the quality of your content ideas, and perhaps a few tweaks and optimizations. Let’s take each these problems, one by one.

If Your Website Doesn’t Attract Any Clients

So, you have a website but it’s getting little traffic, few clients, and fewer donors. Don’t despair. We at Lasting Trend can help.

The health of your website is one of the most critical aspects of your digital marketing presence. Through it, people learn how they can help out and participate in your non-profit. A good site should contain several critical assets such as social media streams, possibly a blog, schedules of events, videos related to your cause, and other types of information (And don’t forget that donate button).

Overall, it is an investment you can’t skimp on. Because, if you aren’t getting traffic, all those assets are not being used and your on-line efforts will languish.

This is what we can do to help:

  • Overhaul Your SEO: We’ll start by researching your niche and establish what your B2B SEO should look like. This can lead to partnerships with companies that can lead, in turn, to an ever-growing number of opening doors.
  • Analyze Your Competitors. Even non-profits compete—even if it is only for mindshare. But whatever your goal, you still have to stand out and get noticed.
  • Find and Incorporate Growth Points: We can use what we learn from our analyses to build an ever-improving approach to your SEO that will allow your organization to reap the benefits of an optimized website and grow at ever greater rates.

And that’s just the beginning.

If You Had SEO but Didn’t Get Expected Results

SEO normally takes time to produce results. However, if you’ve given it time and think your SEO isn’t doing the job, it may be time for some strategic adjustments and optimizations.

The most common reason for SEO failure is a poor choice of marketing strategy for your particular niche. For example, suppose you run an animal shelter and you base your strategy strictly on written content, failing to take advantage of the animals’ strongest asset: their appearance. If you fail to incorporate some adorable pics/videos with appropriate alt-text, your efforts may falter.

Of course, the appropriate strategy might not be obvious at first blush. So, if you’re getting poor results, as a marketing agency for a non-profit we can run an SEO audit to:

  • Optimize the Website: We’ll make sure it is user-friendly and responsive making sure content is geared toward both human readers and computers.
  • Fix Indexation, Redirect, and Structure Issues:  A website should be clean and computer-friendly. You don’t want something as simple as duplicate content to keep your site from earning a lucrative rank on Google. We’ll keep that from happening.
  • Perform a Competitive Digital Analysis: We’ll see how you compare to the top competitors in your niche and use the results we glean to your advantage.
  • Fix All Errors on the Website: Again, this is for both human and computer readers. Bad grammar or bad coding can each lead to their own difficulties.

An SEO audit should go a long way towards improving your SEO results.

offer1
a clear understanding of the US market and specific industry niches
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experience and expertise needed for the project
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reliability and responsible handling of sensitive data
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practical resources and specialized tools

If You Have Content Department That Show Low Results

If you already have a Content Department, there are still advantages to hiring a non-profit marketing agency like us. If your SEO services are no longer as effective as they used to be, we can help. If your marketing team lacks sufficient time to market your latest service effectively, again, we can help.

Our B2B services are a critical aspect of what we offer. They are fine-tuned to meet your needs. With us, you get:

  • Monthly On-Page SEO Reports: We’ll help you set up a reporting system with proper analytics to turn your SEO data into information you can act on. No more staring at numbers and charts wondering what such means. Our detailed reports will analyze the data and help you interpret it, so you know how to make your next move.
  • Quick Solutions and Fixes: With our tools we can analyze and catch problems as they arise. If some of your content is causing a decline in traffic, we can find that out and fix it. If one of your campaigns is a little sluggish, a quick analysis can determine if it needs a few adjustments or should be scrapped entirely.
  • An Opportunity to Escape Traffic Plateaus and Get More Leads: If your website traffic has leveled off into a plateau, we can help you bust out and grow again. Continuing growth is the key to continuing success. And that requires more leads.

So, let’s roll-up our sleeves. We’re the non-profit marketing agency that’ll get your website popping!

Reasons To Choose Us For Your Business

Still unsure if you want to take advantage of our experience in non-profit marketing? See how your options match-up in this table comparing us to typical non-profit marketing companies and your own in-house marketing department.

Service
In-house Team
Lasting Trend
General SEO agency
Personal customer care
The in-house team devotes 100% of their time to your projects.
Each client gets a personal manager accountable for the project results.
The client receives a dry report once a month, it is difficult to understand what is being done on the project now.
One client per market
Own team will only work with your projects.
We never take two clients that will compete in the same niche and the same geo.
General SEO agencies take as many clients as they can.
Deep research
Depends on the size of a team. Often, team members don’t have enough experience for deep research.
We provide deep research with a target to bring you profit. We do not collect popular words and topics from your niche.
Big companies have deep research options. But the total results will look big and half of them won’t attract any client.
Niche understanding
Normally, the in-house team fully understands your niche and can see what keywords you need to look for.
The first step in our SEO processes is to understand the niche. That helps to find the most profitable growth points.
No time for niche understanding, automated SEO processes.
Monthly investment
Based on the team size. Can be as low as $2500 for one intern-level full-time employee to $10k+ for a team
Starting with $2999
Wide range of prices. From $500 (firms that most likely won’t deliver) to $50k (nationwide largest firms).

SEO Results You Get with Lasting Trend

You might know exactly how you want your website to look, but that doesn’t matter if no one is clicking on your site. A website is an investment of time and money that can be used to spread your organization’s message to a variety of audiences.

1st Month
  • Finding “low-hanging fruits”to get SEO boost
  • Site analysis
  • Niche research
  • Competitive analysis
  • Brainstorming and strategy approval for 12 months
2nd Month
  • Developing traffic growth strategy
    • - Content Plan
    • - Link Building
    • - Technical SEO
  • Development of reporting system and proper analytics setup
3-6 Months
  • Implementing customer growth tactics
  • Blogging
  • Webmasters outreach
  • Search and/or social ads
  • Strategy correction based on the first dataset
6-12 Months
  • Sales Grow - your investments are starting to pay off
  • Conversion rate optimization of landing pages
  • Email newsletters
  • Sales funnel optimization
  • Marketing strategy review and development for the next 12 months

As one of the best agencies specializing in non-profit marketing out there, we have the experience to help you achieve your goals. When it comes to helping our clients, be they entrepreneurs with a local shop or a non-profit organization like yours, our SEO results say it all. We get the job done because we are:

  • Passionate SEO Experts: We’ll get your site noticed by search engines, increase its exposure, and draw in an ever-increasing number of clients. We’ll optimize your site without sacrificing human readability.
  • ROI Obsessed: It’s the digital era and digital marketing has a significantly greater ROI than traditional routes. Put us to work for you, and we’ll get you a return.
  •  Result-Oriented: You’ll see results in multiple areas from increased sign-ups for your email list to larger numbers of volunteers. And, most critically, you’ll see increases in the money you raise—to run your organization and support your cause.
  • A Team that Offers Real-Time Analytics: We won’t just tweak your website and walk away. We’re committed to building a lasting relationship with your organization through which we’ll provide real-time analytics. We’ll use such information to constantly update which marketing channels are the most effective for you and your site. And we’ll act on that information.

All told, that’s a lot of value for a reasonable cost.

What Our Clients Have to Say 

Just take a look at what our other clients have said:

Testimonials and Reviews

cluth
5.0

01 / 04

Cost And Plan

Here’s a look at our current offerings:

Starter SEO

$2999/mo
Smaller Websites With 1-5 Services
  • Technical & Mobile SEO Checkup
  • On-site SEO
  • Niche Keyword Research
  • 2 Content Scripts
  • Basic Link Building
  • Keyword Position Report test

360° SEO

$5000/mo
Websites With 6-30 Services or E-commerce
  • Everything from Starter Plan+
  • UX, UI Design
  • 4 Content Scripts
  • Advanced Link building
  • Local SEO
  • Email Marketing
  • Social Media Management

Enterprise SEO

from $10,000
Multi-site Projects or Large E-commerce
  • Everything from 360 SEO Plan+
  • Sales Funnels
  • Satellite Website Networks
  • Paid Search Ads

Non Profit Marketing Case Studies

Here’s a single case study to demonstrate our abilities as one of the best small non-profit direct marketing agencies.

Before hiring us, the law office of Yuriy Moshes was an established, respectable law firm that was having trouble with its website. They had one, but it just wasn’t getting any results. It was producing no value. After a careful evaluation and some work, we turned the site around. Follow the link for the full case study of Yuriy Moshes.

Request Your Free Consultation

Sometimes a website can be more of a problem than it is a boon. If you are spending too much time worrying about and tweaking your website, you know what we mean. If it has become a sinkhole for untold quantities of cash and is consistently failing to produce results, there’s one thing left to do.

Stop babysitting your website!

You have a non-profit to run. There are a number of non-profit advertising agencies out there, but if you do your due diligence, we’re sure you’ll find Lasting Trend at the top of the list. We’re a shining jewel among the many small advertising agencies for non-profit organizations. Leave your website to us.

Lasting Trend