It’s true; if you offer the best services, your law firm client base widens. However, that takes, and thus, affecting your ROI.
Pumping resources or using the latest technology might help boost returns. However, an experienced law firm SEO expert can recommend the right law firm marketing plan to reach the target audience faster than the competition.
Why take the risk if you can get professional help from an ROI-obsessed service provider? At Lasting Trend, we fully understand the legal niche. Learn what we offer to our clients and why we are the best.
Many search engine practitioners claim to have substantial knowledge in the legal niche. Sadly, many law firms have fallen prey to such individuals. You entrust your websites to them and pay them (of course, cheaply), but they deliver mediocre results. Any law firm SEO expert without a track record of success in optimizing sites for law firms is a fraud.
Cheap SEO agencies are very tempting, thanks to top-of-the-line marketing strategies. Yes, you’ll save a few dollars but lose lots of clients. Without making a decent profit, you’ll close offices. Accomplished lawyer SEO experts can improve rankings and drive potential consumers to your law firm’s site.
It is frustrating and stressful to see your competitors dominating the first page on search engines. We use various techniques to boost awareness where your target audience including law firm social media marketing.
Besides designing creative law firm marketing strategies, we revamp law firm’s websites to make them visually appealing and easy to use. This makes it easier to convert prospects into clients. Lasting Trend services are based on industry best practices and in-depth research. Best of all, we customize our services to suit your specific needs.
Typically, our services will result in:
Observing web traffic is a powerful marketing strategy for your law firm. If more people visit your website, your potential to get customers is high. Usually, visitors turn to opportunities. Our law firm SEO experts rehabilitate your entire website to increase traffic. The right traffic fills up top of your sales funnel – generate leads and customers.
Generating leads for your law firm can translate to a broader customer base. Our attorney marketing strategies cover different categories of your target customers. Each lawyer SEO expert at Lasting Trend can measure the number of leads created, converts, conversion rate, and their value. This is valuable in knowing metrics to track to drive qualified leads.
Your website credibility determines whether a visitor will contact you, make a purchase or bounce off. So it directly impacts the ability to convert visitors to clients. When users are comfortable with your website, they’ll transact. We use tactics like testimonials, listing your physical location, making your website visually appealing, and highlighting professional affiliations.
Almost all legal service providers are online; thus, fierce scrambling for customers. Lasting Trend employs powerful law-firm advertising tactics to make you stand out in the vast online landscape. This way, potential clients can spot you easily. Here is our approach:
A competitive analysis exposes your real competitors and what they do. Uniquely, legal service practicing areas overlap. Also, many firms are operating in major and minor cities. Some are aggregators like Yelp or Super lawyers, while others have national-wide offices.
The competitive analysis identifies weaknesses and strengths, current target markets, and marketing strategies. This information helps to formulate better growth and marketing strategies and finding your edge in the marketplace. Besides, you’ll be able to design budgets accurately and know when to top in SERPs.
If you are a startup, it offers insights into the demand for legal services in a particular geographic area.
Full site analysis aims at improving website performance. The analysis targets website speed, SEO, competitor analysis, and traffic analysis. Specifically, we look at links, technical issues, and the quality of the content. Technical issues drag performance. By contrast, links on websites act as popularity votes; therefore, getting authoritative links can boost performance. Poor content alongside clumsy navigation always increases the bounce rate.
Our lawyer SEO expert will study how visitors reach your site, their search intent, experience, and what is or is not working for them. This data is valuable in improving the user experience and website performance.
Website performance optimization gives a seamless user experience, i.e., creates a smooth digital journey. It eliminates poor and unprofessional first impressions. Optimization improves web traffic, conversion rates, and usability.
Did you use a web builder to design your website, or is it a non-custom design?
Such websites are painfully slow; hence, a terrible user experience. However, a good web developer can copy it 1 to 1 to give your website speeds of 50. Anything below 20 points is poor.
Before website optimization, we analyze the overall speed using a powerful speed test. Again, we load the website to pinpoint the cause of bottlenecks.
Keyword analysis helps choose relevant keywordsto attract visitors to your site via paid and organic searches. Understanding queries that qualifies visitors to your site is the first step to customizing your content and land pages. With appropriate and valuable keywords, you have better chances of appearing on top of search results.
Website navigability determines usability. Transparent and organized navigation systems direct visitors to different pages on your site quickly. A smart strategy is creating a user-centered design giving visitors a positive user experience.
Our law firm SEO experts check how users can access different pages from mobile devices and desktops and recommend necessary changes.
Keeping up with link-building strategies can be hectic. But the correct link-building approach improves your website’s visibility and rankings. Typically, we assess your back link and internal links profile to check for any bad links. If present, we remove them. Before customizing a link profile, we’ll evaluate your competitor’s link strategy for more insights.
Visitors trust a website with the correct information. The content must be easy to digest and found in the right sections of the website. As such, we prepare fresh, unique, and information-rich content. Further, we place the content into the correct categories.
Essential things in the law firm content creation process is using the right keywords at the correct frequency. Besides, the right word combination accurately communicates an idea. The key phrases act like anchors that your website visitors will see and understand; thus, make certain conclusions.
We know that content is a significant part of SEO. Therefore, we create unique content in the legal niche. Our emphasis is uniqueness and readability. We use paralegals or niche professionals to write blogs instead of general copywriters. Our SEO specialist reviews each write-up before sending it to you for approval. Finally, our content manager adds images, forms, and other visuals before publishing it.
This content can be used for law firm newsletters.
Local searches can also bring you clients, especially if you top in the local map pack. Studies show that 46% of Google searches have local intent. So, our law firm local SEO experts optimize your website pages to increase brand awareness, traffic, and leads from local searches.
Specifically, the scope we cover includes performing local keyword searches, local listings, building “NAP” citations, and optimizing your law firm’s Google My Business profile (GBM). Besides, we formulate other strategies that ensure that you get the top positions.
Measurement and analytics helps know the success and failure of your business. Therefore, we offer you reports of our strategy performance. The focus is identifying performance by assessing failures and success of each set goal to drive strategy effectively. Key insights are your current position, pages getting more traffic, and our next course of action.
We focus on the process to give the best results. We have data to prove that we have the best lawyer SEO experts to help you rank high on SERPs. SEO for a lawyer is a competitive field with thousands of law firms competing for 1st-page visibility on search engines. If you want to generate leads from the Internet consistently, Investing in smart pay-per-click advertising is smart way. Otherwise, check out our effective process.
Keyword research offers specific search data to help you know your visitor’s search behavior and intent. We extensively research keywords within your law practice scope without leaving anything to chance. To put you ahead, we research additional keywords to cover practice areas where you want to rank.
After aggregating the right keywords covering your law practice area, we develop a robust content strategy for your website. Undoubtedly, this will help rank on the first page of search engines.
As earlier stated, our law firm SEO experts perform a full audit of your law firm website’s architecture. Our strategy is based on the result of the audit. Remember, numerous offsite and onsite issues can affect the ranking of your website in SERPs. For instance, keywords, crawling errors, backlinks, site mapping, HTML scripting, etc., impact search results.
Regardless of your website size, we audit each page and optimize it appropriately to attract as many leads as possible.
Google must know that you offer legal services. Most people think that having a Google account is the only way for Google to know you. But Google is more than a search engine -it collects data about searches you make and mentions you receive.
So, the best way to create awareness around your website is to receive mentions on other niche sites. We are an accomplished digital marketing agency, so we can make many mentions that positively impact your law firm’s brand.
Return on investment (ROI)determines the profitability/efficiency of your law firm. Typically, it shows general progress and areas needing improvement. At Lasting Trend, we believe that each dollar you spend as an investment must double or triple as a return. So, any marketing effort must bring decent returns.
Therefore, we prepare a comprehensive report about our activities on your website and the general feel of your website. After all, knowing if you are getting your money’s worth is a basic concept you must know.
The first step in hiring the right lawyer SEO expert is setting your goals. Besides, stick with a specialist as they know what to do. But before hiring, ask for samples of what they have done. Don’t settle on empty words.
It depends on many factors- for instance, the size of the website and the scope of work to be done. However, the average cost ranges between $2,000 and $10,000 per month. But smaller law firms with less competitive law practicing areas may require less than$2,000, while law firms in large metropolitan cities and competitive law areas may require more than $10,000 per month for better results.
Our relationship with our clients is what makes all the difference. The needs of different law firms are diverse. Some want you to walk them through the entire process stepwise, while others need a monthly report/occasional call. Being able to strike a mutual understanding with a client while delivering satisfactory results is valuable.
Most law firms’ websites do not pick up because of poor digital marketing strategies. Such websites struggle to get visitors to contact the law firm for services. This is a significant reason why law firms close. If you don’t get additional visitors to your site each month, there is less chance of converting traffic into leads. That means you are headed for closure.
Why can’t you entrust your website to Lasting Trend to improve results within a short time? Our lawyer SEO experts work closely with you to get desired results. Contact us to see how we can help you.