Etsy Shop Advertising

It’s hard to imagine a business today that does not require any kind of digital promotion. Each and every company needs its own approach when marketing their products or services. However, even two completely different industries like, for example, a pest control company and dental services share the same basic techniques. But Etsy marketing is a bit different.

Even though the Etsy SEO tools sometimes echo the classic Google factors, Etsy ranking is quite unique. If you are going to promote your product the same way you would promote pages on Google or Bing – you are going to fail. An Etsy marketing plan can be very tricky to come up with, especially if one lacks expertise in it. Lasting Trend has a lot of experience in Etsy SEO and strategy. We want to share our knowledge with you!

Etsy Marketing: What Does the Etsy Help Center Say?

When you need to find new information on a topic, you have no understanding of what you should do? You either ask someone with the right expertise (like Lasting Trend) for help or start Googling yourself. So, let’s check what one can find out about Etsy marketing at the Help Center?

Frankly, there is not much useful information for our case. Everything is standard, as with Google promotion – develop your store, fill it with products with the best photos, set the right price, and enjoy the sales. One can point out these three statements that are really helpful for Etsy SEO:

  • Add keywords to the product title
  • Use all 13 tags for a capacious product description
  • Upload as many photos as you can

Though these Etsy marketing tips are very reasonable and effective, sometimes they are just not enough. If you are marketing your Etsy store and still see no results – it is time to dig deeper.

Etsy Marketing Tips from Professionals in this Marketplace

We have asked our Etsy marketing specialists to share some tips on the topic. Here is the list of actions they consider to be mandatory:

  • The title should not be written for a person. It should contain as many concentrated key phrases as possible. Some even recommend that you duplicate the tags completely (yes, that’s right)
  • The first 40 characters of the title are the most significant
  • In heading and tags, it is necessary to add not only as many popular inquiries as possible but also phrases of the average frequency
  • Put keywords in the description
  • Behavioral factors should be taken into account: CTR (clickability) and conversion to order. Etsy regularly twists the mechanisms and blocks the possibility of “black” promotion
  • Placing a lot (or update after the sale) gives it instant growth and puts it on the first or second pages, then the effect declines after a day and the product falls back to its rightful place. This is a great way to highlight the products and collect statistics on them
  • Stores with a large number of listings get a plus in ranking, so it is preferable to place more than 50 items

Aside from Etsy SEO techniques, one can also use several other tools, like celebrity endorsements, improving the quality of photos, collecting feedback, and many more. Etsy marketing is a tricky business. Usually, business owners outsource it to agencies. If done professionally, it can bring you hundreds of new customers. Lasting Trend can do this for you, so you will have more time for other spheres of your business.

Etsy SEO Tools

In order to improve Etsy SEO, one may use the following services. They have recommended themselves as very effective and user-friendly.
EtsyRank.com

This Etsy SEO tool helps you find synonyms and alternative user requests. This helps both in forming the initial list for parsing and in filtering garbage requests that can be collected through Google Keyword Planner.

You can also evaluate each key phrase for your Etsy SEO:

  • Competition – the quantity of goods on Etsy with this key in tags is estimated. With Very High numbers it will be hard to get to the first pages. On the other hand, Very Low is just a multi-word low-frequency, and it is almost impossible to gain traffic from them. You need to keep the balance.
  • Demand is the frequency that the service takes from Bing.com. You can assess quickly and simply, whether it is good for you or not.
  • Engagement – how willingly people look for, like, and buy goods with this tag. This correlates with the first two factors.

This functionality can be enough while collecting semantics if only:

  • all additional phrases can be uploaded to .csv, and one can work outside the service,
  • you’re not afraid to miss anything important.

One more helpful service to improve Etsy SEO you can use:

Google Keyword Planner

We collect all thematic keys from Google service with different frequencies and without any region binding. Then we filter and remove what you do not work with. The remaining queries are grouped by meaning and assigned to each product.

With a more or less scaled approach, you stumble upon the site limitation: you can unload all the goods in .csv to check and correct the title, tags, description, price, etc. But it is impossible to fill the end file back in. All manipulations have to be done through the interface, but there is a Quick Edit mode for quick correction of headings and tags.

Through EtsyRank it is also quite convenient to watch the condition of all the lots. The service conditionally assigns a rating from the highest (A) to the lowest (E), listings go one after the other in the table.

Found a problematic listing – went to Listing Audit and got the layout for all the key phrases (tags): how well equipped is the product with them?

The dynamics of positions by top key phrases can be seen in the Monitor report. It shows the listings that were noticed on the first two pages – in the top 100.

Etsy Stats

Etsy Stats is a free analytical tool offered by Etsy. It’s easy to access – click on the “Statistics” button in the “Shop Manager” section. Here you can find three important tabs – “Traffic”, “Listing”, and “Customers”.

  • “Traffic” provides you with information about traffic sources, key phrases used, and the most popular pages on your site. Using this data, you can understand where customers come from, what keywords are useful, and what your customers like.
  • “Listing” divides your inventory into different tabs: favorites, orders, visits, profits. With this information, you can identify your most successful positions and adjust your efforts.
  • The “Customers” tab is designed to analyze the demographic data of your website visitors. Where they are from, which device do they use, what other search queries do they have? Answers to these questions will help you understand the interests of your customers, choose the right keywords, and appeal to them properly.

Marmalead

Truth be told, this service is by far one of the most favorable Etsy SEO tools on the market. They even have a free service, though it is rather limited. A paid service is much more effective as it offers you a variety of different ways to improve your Etsy SEO.

By using top listings analysis, the service allows you to search by keywords. Moreover, you can focus only on competitors if you narrow down your search.Additionally, Marmalead allows you to select the most optimal tags for your products, which, in turn, facilitates the ranking of similar tags and monitoring of trend marks.

Lasting Trend can take care of your Etsy marketing plan for you. Get a free consultation now!

Other Tips for Successful Etsy Marketing

It is almost impossible to tell everything we know about Etsy SEO in one article. However, we can give you a few more useful Etsy marketing tips.

1. The quality of the product on the photos

It goes without saying that to have really good sales and positive feedback, your products must be of high quality. Though many sellers forget one essential detail – the quality of the pictures. You may have the best product that ever existed in the whole world, but if it has really bad photos, people will not buy it.

2. Follow-up

Even though we all know that people spend half of their day scrolling the net, it still does not mean that they have seen your latest update on the blog or new product. Most likely, as much as half of your audience didn’t see it. And that is actually a good thing for you! It means that you can post it again and not look like an annoying seller. Eventually, it becomes a good Etsy SEO tool.

3. Brand Ambassadors

This is one of the most cost-effective and profitable ways of marketing your Etsy store. And it is very simple! Basically, it works like this: there is a person who has a lot of followers on different social media resources. You send this blogger your product for free in exchange for promoting your brand in his accounts. See, you lose only the price of one sample, and, potentially, gain a lot of new customers. To boost their will to buy from you, you can use a simple trick – offer them a discount code for, say, 30%.

It is not hard to find such ambassadors. Usually, popular bloggers receive a lot of these types of offers, and this is pretty much routine for them. Just find those whose audience and interest may correspond with your products.

Do You Need Some Help with Your Etsy Shop Marketing?

Handling your Etsy marketing plan may be pretty tricky. It does require a lot of knowledge of this very specific marketplace. And it is completely understandable if you just do not have time to dig deep into all of the secrets and tools out there. Lasting Trend can help you with that! We have years of digital marketing experience, Etsy SEO included. We can improve your Etsy SEO, while you focus on the core business!