If your website is not performing as well as it should be, you should consider using SEO content strategy services. Spending time and resources on an SEO content strategy can set your business apart from competitors. It can also boost your business in search engine rankings.
There are many benefits to working with a content strategy agency. When you hire a content strategy agency, you will get help with boosting your rankings, building brand awareness, reaching your target audience, and increasing revenue. A content strategy agency can come up with a strategy based on your business needs; whether your website has no strategy, or your strategy is not producing results, or you are not able to increase your rankings.
At Lasting Trend, we believe that marketing should give results, so we created the perfect solution for you. Our marketing services will always be both affordable and effective. To get a free quote for your SEO audit, fill out our online form and we will contact you shortly.
How Our Content Strategy Converts Into New Clients
The ideology at Lasting Trend is simple – for every dollar that you spend on SEO, your return on investment should be double or triple. We truly believe that anything less is a waste of your money and resources. To ensure we can meet this expectation, we create a custom content strategy for each client based on your organization’s needs.
Every business is different, but every business can benefit from an effective SEO content strategy. Lasting Trend can help you identify and correct the issues with your current strategy or help you with development if you don’t already have a strategy.
If Your Website Doesn’t Have an SEO Content Strategy
One of the biggest challenges that we encounter is a business that has a website with no SEO content strategy at all. Our primary goal, in this case, is to create a strategy that works for your company.
Here’s how we do it.
First, we will research and use SEO best practices to find relevant content and keywords. We will also find keywords that bring the most revenue for similar firms in your sector and location. Once we have a list of keywords and content phrases, we incorporate them into your website.
Next, we will create a content publishing calendar. This ensures that each week you are staying on top of your SEO and content strategy goals which will help you be more successful.
Most importantly, leave the content writing to the experts. We strongly believe that content should be written by experts in your industry (i.e. paralegals in personal injury law firms write articles related to personal injury law). This will ensure that your content reaches your target audience.
These are a few ways we start the process of creating a content strategy for a company that does not already have one.
If Your Content Didn’t Get Expected Rankings
Usually, it takes time to see improvements in the way your website and content rank in search engines. But if you do not see any results for an extended period, your content may not have been effective.
If you have an ineffective content strategy, you should consider a content audit to improve your rankings.
Business owners who are not in the content marketing sector often don’t understand the importance of valuable, relevant content. Your search engine rankings will be much lower if you have thin content, uneven content distribution, and/or poor content management. An SEO audit can help address these issues.
If You Don’t Have Time For Babysitting Your Website
Your website is an evolving, ongoing project. Making regular updates to content, keywords, and strategy is important in the digital marketing world. We understand how valuable your time is, and here’s how we can help.
For small businesses that do not have a dedicated marketing or content team, Lasting Trend can create an entire strategy for your website. We also take care of website maintenance as well, making updates as needed.
When you trust our team of experts, you get:
Expert articles that works for your reputation
Content that brings in new clients
Opportunities to grow and expand your business
Finding “low-hanging fruits”to get SEO boost
Brainstorming and strategy approval for 12 months
Developing traffic growth strategy
- Content Plan
- Link Building
- Technical SEO
Development of reporting system and proper analytics setup
Implementing customer growth tactics
Search and/or social ads
Strategy correction based on the first dataset
Sales Grow - your investments are starting to pay off
Conversion rate optimization of landing pages
Sales funnel optimization
Marketing strategy review and development for the next 12 months
As a business owner, it is easy to put your website on the back burner and focus on getting sales and revenue. But your website can actually help with sales and revenue when you develop an effective SEO content strategy.
If You Have Content Marketing Team That Show Low Results
We’re always happy to help if your content marketing is no longer effective. Oftentimes, we work with clients who have had success with their website in the past but do not know where to go with it in the future.
Lasting Trend can provide a fresh perspective and develop a more effective strategy. These are some of the most valuable tools and resources that we bring to the table.
We have detailed niche researches
Enterprise marketing tools and software
Experience and knowledge of the latest trends in digital marketing.
Content migration strategy
Lasting Trend can analyze your website for weaknesses and opportunities. We will work with you to create an SEO content marketing strategy that works for your business and your business goals.
Benefits of Working with Lasting Trend
We provide all our clients with custom SEO content strategy solutions. Instead of using generic templates, Lasting Trend uses strategies based on what our clients need. We understand that effective SEO strategies lead to increased revenue and an increase in new clients
Below are some benefits of working with the experts at Lasting Trend:
General SEO agency
Personal customer care
An in-house team uses 100% of their time to work on your content projects.
Each client gets a personal manager responsible for the results of their project. The client can even see what work is being done from our convenient dashboard.
The client receives a generic report once a month. Clients cannot see what work is being done in real time. Any edits or suggestions are subject to appraisal by several people.
One client per market
Your in-house team will only work with you on your projects.
Lasting Trend will never take two clients that compete in the same niche and the same geographical location.
General SEO agencies take as many clients as they can, regardless of competition.
Publish and pray
Depending on the size and experience of your in-house team, they may not have the time or skillset to promote the content after publishing.
The content that we create gets social media and Google promotion (not on all SEO packages).
These generic SEO companies often use “templates” with outdated data, which leads to low-performing content.
Providing digital solution recommendations
The in-house team operates enough project data to analyze further optimization.
We’ll explain exactly what our custom strategy is based on and why it will work effectively for you.
“Believe us, we are experts.” Many generic SEO agencies are vague and not transparent.
Only if your in-house team has an expert content writer. Otherwise, the writing part goes to a copywriter that doesn’t have your niche experience.
We work with niche professionals who write expert content for our clients. We do not publish articles with blatant inaccuracies.
Content is outsourced to copywriters who only become familiar with the topic once they start writing the article.
The cost for an in-house team is based on the salaries of all team members. It’s $2500/mo in New York (an equivalent to a minimum legal wage)
Every business should have an SEO content marketing strategy in some capacity. A content strategy can help you improve your business’s ROI and effectively reach your target audience. A strong strategy can help you to create a connection between your brand and your customers.
Relying on word of mouth to generate brand awareness and increased revenue is an ineffective marketing strategy. To set your business apart from your competitors, you must have an effective, strategic web presence.
It is also important to understand that your SEO content marketing strategy is not just something you can set up and forget about. It requires ongoing attention and maintenance in order to be successful.
9 th Place
Top 15 New York SEO Services Companies – Leaders (Clutch)
15 th Place
Top 90 SEO Companies in New York (The Manifest)
We are Google Ads certified partner
5-star verified reviews profile on Clutch from real business owners
Lasting Trend is an established content marketing agency that has proven results. We have ready-to-go processes that will help you run a successful content marketing strategy for your business. We also create custom solutions based on the challenges you have experienced with your website.
The Client Experience With Lasting Trend
Learn what our past clients have to say about our custom content strategy solutions for their business.
Testimonials and Reviews
"They always finish early, and the work is of high quality."
OCT 13, 2020
Willing to refer:5.0
The client was impressed with Lasting Trend’s professionalism and strong work ethic. The team always met deadlines and delivered high-quality work at reasonable prices.
"It was an easy-going project, and I enjoyed doing it."
MAY 26, 2020
Willing to refer:5.0
The work from Lasting Trend satisfied the client, as it was all delivered on time and as promised. Their well-rounded expertise in things outside of marketing and SEO made them a valuable asset. The communication flowed smoothly and the team’s knowledge was clear.
“The Lasting Trend team is full of problem solvers.”
APR 14, 2020
Willing to refer:5.0
The partner's online presence and organic sales have increased. Lasting Trend delivers quality work and produces effective results. Their team is communicative and readily available to answer questions. Tackling issues head-on and providing solutions are hallmarks of their work.
"They deliver the results that they promise at a reasonable price."
NOV 08, 2019
Willing to refer:5.0
The various efforts and improved site have contributed to better visibility on the first page of search results for the business. Lasting Trend is responsive and knows the best course of action for the project. Customers with patience will see the results from the engagement.
“We've worked on projects with other companies, but none of them generated the leads that Lasting Trend provided.”
SEP 10, 2019
Willing to refer:5.0
Based on improvements that Lasting Trend put in place, the average number of daily inquiries is about ten, well above previous leads. Lasting Trend is responsive, and their maintenance proposals are sound. They’ve never missed a deadline.
"They remain up-to-date and educated about current trends in the industry and change their approach accordingly."
JUN 21, 2019
Willing to refer:5.0
Since beginning the collaboration, the business has earned significant traffic on the website and social media platforms. The efforts have been successful in generating more leads and interest. As a partner, Lasting Trend ensures they use best practices and put the project’s needs first.
When you work with us, you are not buying our time, you’re buying results. We know how hard you work for your money and our only goal is to create a successful, effective content strategy within your budget.
Don’t just take our word for it. Learn more about what we have done for other clients and how it has helped their business.
One of our clients, a New-York based law office, had a stellar market reputation. But they reached out to Lasting Trend because they were not pulling in any leads from their website.
This firm already had a clear goal in mind: to make the phone ring ASAP. To ensure that we could deliver results, we started deep niche research to find opportunities. After that we created a content strategy for the next year. The results were an increase of 10+ clients per day in just six months. It took just nine months for the firm to break even on its content strategy investment.
To read about this case study in full, click here.
Take A Free Consultation On A Law Firm SEO
You should not have to babysit your website and content to see results. Instead, leave it to Lasting Trend. Our SEO content strategy services are based on working closely with you and getting the best results for your business. Effective SEO should increase website traffic and revenue, not headaches. Whether you need services for your law firm or other business, Lasting Trend can help. For a free, no-risk quote for your SEO audit, fill out our online form and we will contact you shortly.
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