SEO Strategy Consulting Services

Lasting Trend will work with you to optimize the best course of action depending on your goals and budget. We will prove to you we can reduce marketing costs while increasing revenue based on a custom strategy. We offer an entire team of experts in both strategic and technical SEO. You can check verified client reviews and our case studies. 

One of the biggest mistakes a company can make is not paying attention to their niche SEO marketing trends and just using generic game plans. In the US highly competitive market, it’s critical to have a comprehensive system. Lasting Trend is here to help you to develop one for your business.

If you have any questions on how to optimize your website to get more online leads, you can contact Lasting Trend for an initial 30 minutes free SEO strategy consultation.

Why You Need an SEO Strategy

It’s pretty simple. An SEO strategy will help you achieve marketing goals and significantly increase revenue. Our unique approach goes from keyword positions to traffic generation and leads conversion. By analyzing your data, we can concentrate on best-performing tactics and skip not the working ones.

We will provide easy-to-read concise reports on how your marketing properties are performing. These reports will give a dashboard to see the progress you have made for months. It will also include projections on the results we can achieve in your SEO campaign.   

Our team will meet with you (via Zoom or in our New York office) to review your marketing campaign’s data and provide a guide for your business digital marketing strategy. You should choose Lasting Trend because we have:

offer1
a clear understanding of the US market and specific industry niches
offer2
experience and expertise needed for the project
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reliability and responsible handling of sensitive data
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practical resources and specialized tools

What You Can Expect

Our SEO strategy plan aims to attract both new and existing customers to your website by making it rank higher on Google. Lasting Trend’s consulting service includes: 

1. Discovering your industry: all industries are different, some go up, some go down. Researching your industry’s latest trends is a crucially important process that many “all size fits all” marketing firms skip. Lasting Trend is not. On average we check 50 competitors in your city, state, and the entire US to get the best overview possible.

2. Developing SEO Expert Strategy for your niche and your city: Strategies to rank on the first page of Google for your type of service in NYC and Loraine, North Dakota aren’t similar. A marketing campaign that works great in Loraine may not work in New York City. Implementing the NY strategy in ND most likely will be overkill. 

3. Executing our strategy to grow your business: Just knowing that you need to build additional 50 links and 20 website pages to get more clients won’t help you much. Instead, we give you all the inside details on how to do everything step-by-step. You can do it yourself or hire us to help.

1st Month
  • Finding “low-hanging fruits”to get SEO boost
  • Site analysis
  • Niche research
  • Competitive analysis
  • Brainstorming and strategy approval for 12 months
2nd Month
  • Developing traffic growth strategy
    • - Content Plan
    • - Link Building
    • - Technical SEO
  • Development of reporting system and proper analytics setup
3-6 Months
  • Implementing customer growth tactics
  • Blogging
  • Webmasters outreach
  • Search and/or social ads
  • Strategy correction based on the first dataset
6-12 Months
  • Sales Grow - your investments are starting to pay off
  • Conversion rate optimization of landing pages
  • Email newsletters
  • Sales funnel optimization
  • Marketing strategy review and development for the next 12 months

What Our SEO Consulting Service Include

We will provide easy-to-read concise reports on how your marketing strategy is performing. It will include projections on the results we can achieve and a detailed plan in 3 key areas of SEO:

Content Strategy Audit

Based on the content audit, you can follow the most successful tactics your competitors use instead of trying all the “best practices” you can find online. People search for a criminal defense lawyer and a gym membership on Google, but the content they see are very different.

Do clients call you right away once they find the website, i.e. plumbing emergency calls?

Do they like to shop around and look at third-party reviews of the service, i.e., insurance quotes?

Or your clients go through a multi-step decision-making process, i.e., sexual harassment cases where the potential client has a whole set of questions, from “Do I have a case?” and “How to prove it?” to “How long the case may take” and “How to find the best sexual harassment lawyer?”

We know what type of content you have to use on your website for each situation. In other words, instead of asking you to create hundreds of useless blog posts, we will give you a the list of pages that bring most of the clients to your competitors.

Inbound Link Profile Audit

Despite many algorithm changes, Google still views backlinks from reliable websites as a great value. We will provide you with a complete backlink analysis based on your competitors in the city and (in some niches) nationwide. You will get:

  • Benchmark: How many backlinks your competitors have
  • Prospecting table: A list of websites most of your competitors have links from, but you don’t 
  • Game plan: Estimated backlinking schedule based on how often your competitors do backlinks.

These will help you set the correct expectations and goals for a feature link acquisition campaign. 

Technical Website Audit

One most important aspect of improving your organic search engine optimization is conducting a full SEO audit of your website properties. The audit covers more than a dozen tests, including:

  • Page speed and Web Core Vitals Test: This is one of the critical factors in Google.
  • Comprehensive mobile-friendliness test: Your website shouldn’t just be available to view on your iPhone, it must render appropriately on all mobile devices.
  • Search index test: this shows you which pages are being indexed and where relevant “keywords” are ranked. 
  • Accessibility test: Around 25% of Americans have CDC classified disabilities, which means that your website has to be ADA compliant not only because it’s the law but also because you are simply losing money on a non-compliant website.

Lasting Trend have proven results from many different industries, including the toughest ones, like legal marketing.  We have the flexibility to adapt to any situation and help improve your search engine results. Innovative companies that are looking to hire an experienced SEO strategy agency can contact us today for a free SEO audit.

Why Choose Us For Your SEO Strategy

At Lasting Trend, our overall goal is to help you gain more search traffic that ultimately converts into qualified leads, bringing you more customers and revenue. We can develop a custom plan tailored to your unique niche and geo-position that helps your business grow online.

Below are a few more reasons why you should choose Lasting Trend as your SEO strategy experts:

Lasting Trend is a professional SEO service provider. While many firms have gone the way of hiring an in-house marketing team, our results have proved we are 4.5 cheaper while delivering better results.

$60,000/
year
with Lasting Trend
4.5 times
cheaper
than in-house team
$275,000/
year
marketing director, senior SEO, content writer and junior designer

There is no bigger compliment than getting endorsements from our current and past clients. We strive to meet the high expectations we set for our services, and we love nothing more than to have happy, satisfied, and profitable customers.

Testimonials and Reviews

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Case Studies

Strategy Consulting FAQ

What is relevance in an SEO strategy?
Relevance in SEO marketing is making your content relevant to a specific target audience. Your online presence should stand out from your competitors, position your company as the “experts in the field.” Building this relevancy will firmly set your website and help you gain new business.
What are the best SEO strategies?
There are various “best SEO strategies”, but the best strategy is based on your business and your current situation. The best strategies are detailed based on you. We have various methods outside of website optimization. Some of the tools include local SEO marketing to create interactive email campaigns.
Is SEO still effective?
Despite what some in the industry think, SEO is still very much alive and well. By staying ahead of the latest trends, SEO marketing is still a valuable tool to drive traffic and potential new customers through your marketing pipeline.
How do I budget for SEO?
During our initial Free SEO consultation, we will meet with you to discuss your current situation. Your budget should be based on your goals and your vision. Our pricing is tiered, so you have the flexibility to start small and ramp up your spending based on your results.
Who needs SEO Services?
Virtually every business can use the advantages of having a great SEO plan and timetable. In recent times, small businesses have had tremendous success leveraging a local SEO agency strategy. While SEO will help you gain new customers directly through your website, your SEO will help build credibility to your brand

Now It’s Your Turn

Digital strategy consulting is a puzzling task requiring a deep understanding of your market, research skill, and in-depth SEO knowledge. Contact us today for a free strategy overview. Our team is standing by and excited to start generating revenue.  We look forward to hearing from you and can’t wait to get started on your next profitable marketing campaign.