According to a study by internet research group Nielsen Norman, 90 percent of people prefer to receive updates via a regular newsletter. Email marketing is one of the best ways for law firms to keep in touch with their clients.
However, many lawyers struggle to come up with law firm newsletter ideas. In this article, we are going to cover 15 ideas for creating an effective and informative internet newsletter for lawyers.
Newsletter Marketing For Attorneys
You have great ideas and inspirations for law firm email newsletters, but don’t know how to realize them? Do not hesitate to ask professionals for a second opinion, it’s free! Newsletter marketing can be a good source to get turn visitors into customers.
We at Lasting Trend are an expert in law firm SEO services and can guide your firm in significantly increasing your campaign’s reach We provide full-service marketing for lawyers and a well-tuned ready to go process to launch your marketing campaign.
Why Most Legal Newsletters Miss The Mark
Let’s face it — lawyer newsletters are boring because most lawyers write in a highly complex way and use a lot of jargon that goes over the head of the average reader. Most law firms even don’t include it in their legal services marketing plans.
Your current or potential clients may enjoy keeping up to date with your firm’s activities, but if they can’t understand what you’re talking about, they will probably get frustrated and click away or even unsubscribe.
For example, do you think your clients or prospects would be interested to read something like this?
“I do hereby for myself and my heirs executors administrators and assigns guarantee to you and your heirs executors administrators and assigns and the owner of the premises for the time being the punctual payment of the said rent payable by the tenant and any reduced rent or as same may be varied by law and for mesne rates that may accrue due until full clear and legal possession of the said premises shall be delivered up and I agree to indemnify you and your heirs executors administrators and assigns and the owner of the said premises for the time being from all loss damage done…”
This text is from a real document written by a real lawyer. It may make sense to other lawyers, but the average reader isn’t likely to understand it at all.
The aim of your legal newsletter is to demonstrate your expertise in a way that the layman will understand. You need to create easy-to-read, informative content that is well-researched and relevant to your readership.
If you’re wondering how to create an effective newsletter, you’re bound to find plenty of useful information in this article. Here are 15 of our best ideas for creating an interesting and easy-to-understand legal newsletter.
1. Case Studies
Real-life stories fascinate people and telling your clients and prospects about your success is a great way to demonstrate your skill and expertise. To abide by client confidentiality regulations, you will have to refrain from using the real names of those involved and possibly use a little creative license with other factual details.
Marketing the law firm newsletter this way, you can effectively use a powerful channel like email marketing to show your target audience that you are working to help change your clients’ lives for the better.
Here is an example of a case study on Moshes Law. Determine the tone in which you should write them and include legal newsletter samples and examples of your successful cases.
2. Frequently Asked Questions
If your workload keeps you busy and you don’t have a lot of time to write personalized emails And law firm newsletter content, here’s a list of FAQ (frequently asked questions) resources to help you out.
Most lawyers hear the same questions every day. That may get a little tedious at times, but it’s something you can use to your advantage when you’re preparing your attorney newsletter.
Rather than addressing everyone separately, collate your most commonly asked questions and create an FAQ to include in your newsletter. With this approach, you are providing a free educational resource, displaying your value, and showing clients and prospects that you care at the same time.
You can also use special software to share your FAQ on social media. Ask social media readers to submit their email addresses and opt-in to receiving further marketing material from you to access your FAQ.
That means more addresses for your email database, turning followers into subscribers, and further enriching your law firm email marketing campaign.
This style of newsletter is interesting to read and easy to recreate. We integrate it with unique content in Lasting Trend. This assists our clients in obtaining fresh newsletter content for their blogs and email campaigns for lawyers. When you will check the best legal websites and subscribe to their newsletter, you can get a ton of interesting ideas to copy.
Listicles can be a fun and informative addition to internet newsletters for lawyers. A listicle presents content in a numbered list format and has become an increasingly popular way to share information in the digital age.
They’re a flexible way to present content in your law firm email newsletter, whether you’re writing a light-hearted blog post or an information-packed article. Start by narrowing your topic. For instance, we called this article “15 Law Firm Newsletter Ideas.” It’s a listicle — we practice what we preach!
Many lawyers work more than 60 hours every week. They find it hard to spare time to try email marketing. One of our clients was a law agency with multiple practice areas. The firm went so far as to have distinct newsletters for each of their practiced area clients. We recommended introducing listicles. He created them by converting big articles into short, bite-sized listicle pieces using previously produced content on the blog.
If you see a legal situation crop up in the news, being proactive and putting your two cents in is an excellent law firm newsletter idea.
You can describe the legalities of the situation and advise your readership on what to do if they are affected, how to collect evidence, and where to take it. You could even say your firm provides free legal advice for those affected by the issue.
It also works well on social media. You could share the source of the news using a handy tool like Sniply and add a call to action. Move quickly to capitalize on current trends that may relate to your practice area.
Newsjacking is another great way of marketing the law firm newsletter. Using a bit of imagination, you can turn current trends into highly relevant content for your law firm newsletter.
People are interested in news that may affect them. That’s why newsjacking makes up for one of the best law firm newsletters. The challenge we had with this type was that lawyers were required to communicate news to specific categories of people. For example, the audiences for foreclosure news and labor news should be segregated.
5. Changes In The Law
If a change in the law is going to affect your target audience, be the first to make them aware of it through your attorney newsletter. For example, you might warn your readers that new insurance laws are coming into effect.
Explain the update as simple as possible. Make it easy to understand, with no legal jargon and no sentences containing more than a hundred words. Provide specific examples of how this new law will affect certain groups of people.
It may be one of the more laborious options on this list, but nobody said writing a well-organized and engaging internet newsletter for lawyers would be easy! Also, this method can be used as part of legal marketing strategies to attract not only customers but other lawyers as well.
Don’t entrust your lawyer newsletter to a copywriter who doesn’t have a law degree. Using the expertise of a generalist copywriter may not fetch you the same results that your law firm brand always expects. At Lasting Trend, we do not hire traditional copywriters who know how to write but aren’t lawyers. Rather, we partner with paralegals who are familiar with the law and teach them copywriting.
6. Contests And Giveaways
If your law firm is hosting a scholarship, your attorney newsletter is a great place to promote it. You can also run contests and giveaways to keep your readers engaged.
A benefit of this approach is that you may get backlinks from the websites of educational institutions. These may significantly increase your website authority and ranking because “.edu” domains have greater influence than others.
Unsure how this newsletter marketing for attorneys applies to you and your law firm? Subscribe to the Lasting Trend newsletter, where we provide attorney advertising ideas. Giveaway does not have to be physical goods, it’s all about creativity.
7. Informational Videos
More and more people are preferring to consume information by watching videos instead of reading. Record a video version of your newsletter and embed it. The text for your legal newsletter for clients can serve as a script for the video, giving your audience the option to consume the content in a variety of ways.
Alternatively, you can create a multimedia newsletter featuring text broken up with videos to help keep your readers engaged. It gives them the opportunity to take a short break and consume content passively for a moment before they continue reading.
Videos are a smart way to reach out to new people. You can use it not only for a lawyer newsletter but also in law firm social media marketing and popular sites. Here is an illustration of a Framer video email.
8. Guides And Downloads
When you’re considering law firm newsletter ideas, don’t forget about downloads. Your attorney newsletter should include links to free informational guides and other pieces of relevant content.
You could also share these guides on social media, requiring that readers leave an email address and opt-in for your marketing to be able to access them — another potential client for your email database.
You can add links to relevant guides at the end of each issue. Giving away this kind of content shows your investment in building a real connection with your clients and not just trying to sell to them.
Such emails can be produced using pre-made guides. Ben Collins’ newsletters are a nice example to refer to. Even though this isn’t a legal newsletter, our experience suggests that newsletters structured in this manner also succeed in the legal industry.
Infographics are a brilliant form of law firm email marketing, boiling down large amounts of detailed information and displaying it in an eye-catching format that is easy for your readers to digest.
Very few lawyers are using infographics in their attorney email marketing strategy. By doing so, you could set yourself apart from your competition and create a new marketing trend in the industry.
If an infographic is exceptionally well-designed, it could even comprise the entire body of your law firm newsletter. When it comes to social media for lawyers, one of the biggest advantages of infographics is that they are highly shareable. If done right, your infographic might go viral.
Here are a few examples of what your infographics might look like.
You can commission an infographic based on any interesting article you have. However, you should learn how to create infographics that work best in email newsletters for lawyers. The goal of implementing content-based infographics is to encourage users to visit the website and read more or request a consultation.
10. Make Them Laugh
Include a funny story or law-related joke that your audience will appreciate. It’s a good way to give your legal newsletters for clients the human touch via a brief piece of easily digestible content.
No doubt, you and your team have found yourselves in some hilarious situations in the office or court. You can share these stories with your legal newsletter subscribers, changing names and some of the facts to protect the identities of those involved.
These stories will not only make your readers laugh, but they will also show them that, despite working in a very serious, straight-laced, highly professional industry, you are human beings who love to laugh and don’t take yourselves too seriously.
If you can’t think of any funny situations you want to share with your readership, make something up, or look to the internet for inspiration. The web is full of hilarious jokes and stories about law firms that you can repurpose for your newsletter.
11. Content Roundups
When you generate a constant stream of informative, well-written articles, you will quickly accumulate a large amount of great content.
Gather your best-performing articles and put them into your law firm newsletter. If you post more than once a week, you should have more than enough content to create a law firm monthly newsletter. If you’re posting several pieces of content every day, you may have enough for a weekly issue. If you have no content, you’ll need to learn about the effectiveness of blog writing for lawyers or choose another newsletter type.
We usually send a newsletter once a week for the law firms we work with. Then, once a quarter, we accumulate all the best lawyer’s newsletters into one special bumper issue. Because many of the law firms we work with practice more than one area of law, we create separate quarterly newsletters for each sector.
If you’re struggling to produce content for your newsletter, don’t hesitate to contact Lasting Trend for advice. We’ll be happy to help.
If you’re having trouble coming up with content for your email, don’t hesitate to reach out to Lasting Trend for help. We’ll be pleased to assist you as a law firm SEO consultant. You can also sign up for our newsletters for law firms to receive fresh insights into legal marketing.
12. A Letter From The CEO
Many of your readers would love to hear from the person in charge, no matter how briefly. A letter from the CEO of your law firm could thank customers for their support, set out company goals for the coming year, or introduce a new product or service.
Perhaps schedule letters from the CEO to tie in with holidays like Thanksgiving or Labor Day. Alternatively, include one in each of your quarterly roundup issues.
Such emails should be brief and well-written. We advise you to not include your own holiday promotion in such a letter. It is ineffective in the legal niche and raises the rate of unsubscribes.
13. Social Media
If you want to conquer a new social media platform like Snapchat, Instagram, or Reddit, you can use your legal newsletter to let people know about your online presence and any other part of law firm marketing strategy you want to draw attention to.
Write a paragraph or two, provide a link, and tell your readers why they should follow you. Don’t forget to check out our guide on social media for law firms.
Don’t persuade people to follow your social media accounts; they must do it on their own. Contact us if you don’t have time to produce an email that seamlessly integrates your social media with your newsletter. We will make sure that your newsletter subscribers follow you on social media as well.
14. Business Developments
Are you planning to extend your legal practice? Perhaps you’re about to open an office in a new area, you’ve hired a new lawyer, or you’re branching out into a new area of law. Whatever the development, your law firm newsletter is the perfect way to announce it to your target audience.
If you’re opening a new office, tell your readership where it’s going to be, when it will open, and which members of your team will be moving there. If the expansion is going to allow you to tackle other areas of law, shout it from the rooftops.
If you recently made a new hire, feature them in your legal newsletter. Where do they come from? Where were they educated? What is their legal background? Which area of law do they specialize in? Every person has a story to tell.
Your task is to make the news interesting, increase awareness about your law firm, and engage your community with your law firm newsletters.
You may have many readers from faraway places, but not clients. It can be fixed with a business development newsletter email that we can help you come up with as one of the best lawyer websites.
15. Community Spirit
Another strategy is creating an effective internet newsletter for lawyers is providing help and support to those who need it in your area. Show your former, current, and potential clients that you give back to your local community.
Perhaps you’ve dedicated one day a month to help people in a shelter, bought a special piece of equipment for a hospital, donated a wheelchair to a person with a disability, or taken part in a blood drive. Philanthropy has no limits.
You can humanize your business and show how much you care about the people in your city. Include pictures of your team having fun and making a positive change in the community. It could have a significant impact on many of your readers.
These 15 tips are the tip of the iceberg. We have many more ideas on how to make your legal newsletter informative, memorable, and fun. Also, we can guide you in any type of advertising, check out our PPC advertising for law firms tutorial to see how not to overpay for paid ads.
We have years of experience in creating for clients successful newsletters that help them reach their targets. Our team shares some examples above, so that you can see how you can achieve the same results through your newsletter too. You can also contact us to get free consultation about your newsletter.
Guidelines For Writing An Attorney Newsletter
Having all the right law firm newsletter ideas in place is an important step on the road to success. However, don’t forget your newsletter should also lay it out in an easy-to-read and attractive way. Your newsletter is an important part of the whole law firm website SEO strategy. Because your subscribers come from SEO and if you should use additional ways to convert them into leads.
First, let’s go through what makes an eye-catching legal newsletter. Here are some must-have design elements for your newsletter.
Every issue of your newsletter should include:
- A professional header, including your firm’s name and logo
- The title of the newsletter
- High-quality pictures and quotes to break up long passages of text
- A section to promote your best blog posts, past and present
- A link to your firm’s blog
- Contact information — phone number, address, website, email, social media
- A legal disclaimer – readers mustn’t misconstrue your content as legal advice.
Need more detailed information about what are all the must-have elements to include in your email? You can contact us at Lasting trend and subscribe to our newsletters for law firms to get started right away! Here is a form to get a checklist:
A legal newsletter must be well-organized so that it doesn’t overwhelm the reader. It should be easy to skim, allowing your clients and prospects to find what interests them the most. Here are some basic legal design elements you need to consider.
- Consistent color scheme — Brand your newsletter in accordance with the overall color scheme your law firm uses for its website and logo. For example, if your logo is black and red, use those colors in your newsletter. Keep your newsletter’s color scheme consistent for each issue.
- Logo size — Make sure your logo is visible but unobtrusive. Use a high-quality image file to avoid a lack of detail when your readers zoom in.
- Font consistency — Your newsletter should feature easily legible and professional-looking fonts like Helvetica or Times New Roman. Use a maximum of two different fonts in your newsletter — one for the main bodies of text and another for headings and sub-headings. Many published texts use a 12-point serif font for body text and larger, bolded sans-serif fonts for headings.
- Vertical layout — Lay your newsletter out vertically. This kind of layout will make your newsletter far easier to read, especially considering how many of your readers are likely to be viewing your newsletter on a smartphone or tablet.
Overall, it’s a good idea to tie your newsletter design in with your firm’s branding, and your website should also match this design very closely. Check out our guide on web design for lawyers to learn some more advice and tips.
Legal Newsletter Names
Choosing from catchy legal newsletter names might be a bit of a stressful experience. It has to stand out while being true to the brand and It must also appeal to your target readers’ human ideals and curiosity. You’ll have thousands of opportunities to get creative with your law firm’s marketing and content if you choose a catchy name.
Here are a few interesting newsletter name ideas:
- How much compensation can I expect for this injury?
- I suspect my landlord of doing something illegal…
- My friend was in a car accident. What to do now?
- Do you have a question concerning workers’ compensation or rights?
- Are you safe from unfair or fraudulent foreclosure malpractices?
- Are there any alternatives to going to court in case of an injury?
Want more such creative and engaging titles for your legal newsletters? You can reach out to our professional team at the lasting trend and book a free consultation with us right now! You can also subscribe to our email newsletters for lawyers to get additional insider tips and tricks to spice up your email marketing campaigns.
Law Firm Newsletter Content
To utilize your legal newsletter most effectively, you should release issues regularly and fill them with well-written, properly researched content. Here are some pointers on how to best manage your newsletter and the type of content you should be including.
- Include content that is relevant to your prospective customers — A survey by Nielsen Norman Group found that two-thirds of respondents appreciate newsletters that are informative and keep them up-to-date on the things that interest them.
- Use plain language — Your newsletter is not the place to show off your deep understanding of complex legal terms. Use words and phrases that a high-schooler could understand. Explain cases and legal issues in as simple terms as you can. Your readers shouldn’t have to Google every other word. You can use a tool like Hemingway to check your newsletter’s readability. For help proofreading your newsletter for errors, use a program like Grammarly. Here’s an interesting article about legal writing and ways you can improve.
- Concise and scannable —According to a Nielsen Norman study, readers spend an average of 51 seconds scanning through a newsletter after opening it. Your newsletter needs to be eye-catching enough to grab their interest during this short window. Make it attractive and break up your content with subheadings, images, infographics, and lists.
- Minimize sales hype — You want your readership to know they can count on you if they have any legal troubles, but you don’t want your newsletter to read like a selling tool. Your newsletter should be a helpful resource that adds value to your readers. Your clients and prospects are likely to be more responsive to someone who is trying to educate them, rather than trying to sell something. Demonstrating your knowledge and expertise will be more attractive than a sales pitch.
- Keep a consistent release schedule — Work out a release schedule for your newsletter and stick to it. You should send out each issue to your readership on the same day each month, week, or quarter. Your audience will expect and look forward to receiving your newsletter, so it’s important to keep to a schedule. If you find yourself unable to manage the schedule you’ve created, feel free to change it and make it less demanding — i.e., once a month instead of once a week or quarterly instead of monthly.
Law Firm Newsletter Examples
Law firms and attorneys are in the business of conversing and dealing with numerous people. To ensure that your firm doesn’t get lost in a “network of contacts,” you need to take effective measures. One such important measure is to make your law firm newsletter letter as engaging and informative as possible.
Check out this one of the most excellent law firm newsletter examples on Pinterest.
Are you wondering why this legal newsletter sample is so popular? Well, the prime reason is simpler than you think. The top e-newsletters include the majority of the elements and hacks required for a perfectly engaging newsletter. The following legal newsletter includes:
- Newsjacking: capitalizing on current news trends makeup for some great and engaging newsletter content.
- Informational videos: People love video content. It makes your Legal newsletter much more intriguing to them.
- Guides and downloadables: it may seem strange, but they are effective lead magnets to attract potential clients as legal information and helpful forms are highly appreciated.
- Statistics and numbers: Numbers are a great way to attract a reader’s attention. It is advisable to add statistics to your legal newsletters.
Your company will stay top of mind with your existing audience if you invest in our law firm’s SEO consulting services. We can help you prepare the perfect weekly, bi-weekly, or monthly email newsletter.
Why is a legal newsletter important?
To successfully market your law firm, it is crucial that you remain in constant contact with your clients, prospects, and followers. An email newsletter is an excellent way of doing exactly that.
What does a newsletter do?
Newsletters help to build relationships with customers through regular communication and valuable information. Legal articles that provide helpful tips and demonstrate expertise show your clients how your law firm can help them.
How do you write a newsletter?
Provide content worth reading. Grab the reader’s interest with your choice of headings. Establish trust and write for your audience, not for yourselves. Keep it simple and maintain a regular release schedule.
What is a newsletter used for?
Your firm can use a newsletter to advertise new products and services or communicate new ideas and events to its subscribers. With a regular newsletter, businesses can easily connect with shareholders, clients, prospects, employees, and other members of the community.
How do you create a newsletter?
First, figure out your goal for your newsletter. Then gather your content and design your template. Add in body text, images, and smart content before personalizing it in accordance with your brand image. Make sure you proofread all your content and keep fonts and other design elements consistent across the entire document.
How do we send it out?
The market is full of free or low-cost ways to automate the distribution of professional-looking emails and view a range of interesting data like how many recipients opened your email, how many opened the newsletter, and more. Each provider is a little different, but they all provide roughly the same kind of product.
The most popular programs are MailChimp, Benchmark, Campaigner, and Mailjet. Most vendors offer a free trial. MailChimp even provides a free service for those with fewer than 2,000 subscribers.
Who should we send it to?
To stay out of trouble with the state bar and avoid spam complaints, be choosy when creating your newsletter email list. Sending to your entire contact list isn’t a good idea because it may contain the addresses of people who haven’t given their express consent to receive marketing correspondence from you.
Send your law firm newsletter to those with whom you have a pre-existing, professional relationship like:
– Former clients
– Lawyers and other professionals in your network
What To Do Next
We appreciate that your hectic schedule may not permit you much time to mull over law firm newsletter ideas. We also understand that you’re looking for strategies to increase the leads generated by your website. If you’re struggling to find the time to deal with marketing, you can always draft in a digital marketing agency for lawyers.
Lasting Trend can be your firm’s trusted partner for all its marketing needs. We can help you with the strategy, design, and distribution of your marketing efforts, including your law firm email newsletter. Schedule a free consultation with us and let us begin formulating a tailor-made marketing strategy that can help put your firm on the map. Act fast to avert your competitors from gaining full control of the online space. And make your presence more prominent in the world of law firms.