author by Tim Absalikov · Updated Jul. 30, 2020
Lawyers understand the importance of nuance in words and phrasing like no one else. Therefore, they understand how little tweaks on law firm websites can make a big difference. While there is no room for creativity and interpretation in contracts, the best legal website designs go all out to maximize the performance. We have compiled a list of the best practices for a law firm website and examined the top ten law firm websites to see what makes them so effective. Learn what increases and decreases traffic, how to create the perfect layout, what details to include on the page, the basics as
author by Tim Absalikov · Updated May. 6, 2019
Is PPC for law firms effective or is it just a waste of money? The answer depends on how to use this promising marketing tool. Pay-per-click campaigns inform your potential clients about the company's services and benefits as soon as they Google a lawyer in their region. There are two catches here: Due to high competition in the legal field, the prices on top keywords for lawyers can be high. Therefore, a PPC campaign for law firms can become a money trap.The non-professional approach to setting Google Adwords can significantly reduce the effectiveness of an advertising campaign. T
author by Tim Absalikov · Updated Dec. 16, 2018
Having an online law firm marketing plan is crucial for any legal business. The size of your law firm doesn’t matter, nor what kind of legal services you provide. If you want your business to thrive, you need a law firm marketing strategy. The phrase, “If you’re not online today, you won’t exist tomorrow,” applies to everyone. For lawyers, it’s even more important because the competition is fierce. A clearly defined law firm marketing strategy is as critical as any other business plan. In this article, we will discuss the key elements of an online law marketing plan. We’ll be answer
author by Tim Absalikov · Updated Dec. 12, 2018
15 Fantastic Law Firm Newsletter Ideas
According to a study by internet research group Nielsen Norman, 90 percent of people prefer to receive updates via a regular newsletter. Email marketing is one of the best ways for law firms to keep in touch with their clients. However, many lawyers struggle to come up with law firm newsletter ideas. In this article, we are going to cover 15 ideas for creating an effective and informative internet newsletter for lawyers. Why Most Legal Newsletters Miss The Mark Let’s face it — lawyer newsletters are boring because most lawyers write in a highly complex way and use a lot of jargon
author by Tim Absalikov · Updated Dec. 1, 2018
Managing social media for lawyers comes with its own unique set of challenges. All sectors are increasingly using social media as an essential part of their marketing strategy, but among law firms, the competition for clients is particularly fierce. Disclaimer: many of the tactics listed below we've used for our client Moshes Law, P.C. To build an effective online presence and win clients and prospects from your competitors, you need an effective social media strategy. Your social media strategy should tackle multiple platforms, so you need to learn how to get the most out of platfo
author by Tim Absalikov · Updated Oct. 22, 2018
Law firm advertising can be complex. The first thing that might pop up in your mind when it comes to advertising for lawyers is advertising online. However, the best results emerge from combined approaches, including both online and offline marketing. Obviously, the basics include analyzing your competitors, assessing your previous performance, and choosing the right marketing channels and budget. However, we’re going to skip that generic advice and present these 10 practical and useful advice: Offline law firm advertising ideas Human being relationships or networkingBe a local h
author by Tim Absalikov · Updated Oct. 2, 2018
A law firm’s website that is well designed has the potential to attract new clients and establish your firm as an expert in your specialist area of law. A good design not only contains useful information, but it also reflects your values as a company and presents a professional image. Law firm web design is a crucial part of any law firm’s marketing strategy. In a fiercely competitive, saturated market, it is vital you stand out from the crowd. A well-designed, professional website can help your firm to attain: CredibilityTrust from potential clientsAn increase in the rate of conver
author by Tim Absalikov · Updated Sep. 22, 2018
Are you looking for more clients to help grow your law firm? If so, it’s time to invest in law firm SEO and hire an expert in-house or online. A law firm SEO expert can ensure your website employs current strategies to get noticed online. This guide will help you to understand the process by describing, in detail, the following: The real face of law firm SEO and what makes it differentComprehensive law firm SEO tips with a step-by-step guide to producing great, optimized contentOn-page SEO techniques suited for law firmsTailored off-page law firm SEO services Ready to get going,
author by Tim Absalikov · Updated Sep. 12, 2018
A law firm, like any other business, is dependent on a steady flow of clients if it wants to be successful. Law firm blogs are an excellent way for a firm to showcase its level of expertise and to become more noticeable in online searches. Blogging is an essential marketing practice if you want your firm to rank ahead of your competitors on the internet. In this guide, we show you: Common excuses lawyers use not to blog, and how to overcome themPro blogging tips for lawyersThe benefits of blogging for lawyersWho you should write your blog for Common excuses not to blog and ways
author by Tim Absalikov · Updated Sep. 4, 2018
What is the right approach when it comes to how to market a law firm? The market for attorney services is one of the most over-saturated in existence. With more attorneys than ever before (over 1.3 million in the United States alone according to the American Bar Association), competition for business is rife. Nowadays, law firms must do more than ever to stand out and attract customers. Everyone knows that people increasingly look for goods and services online. It’s the most convenient method for finding information and businesses to use. Furthermore, everyone has a smartphone and the entire
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