by Tim Absalikov · Published Jan. 14, 2022 · Updated May. 15, 2022
“If they are the best, then we can learn a lot from them.” Perhaps this is the simplest and most understandable explanation of why it is important to observe and study your competitors. Reading other legal blogs is part of this strategy.
In successful legal blogs, you can analyze the audience and its needs, get insights, find new interesting topics, ideas and ways of presenting the information.
At the same time, you can see other people's mistakes and avoid them. For example, if the article received little traffic, then you will know that this topic is of little interest to the audience
by Tim Absalikov · Published Feb. 23, 2022 · Updated Mar. 15, 2022
Creating and maintaining a legal blog is not an easy task. On the one hand, it is necessary to write on complex and confusing topics related to legislation. On the other hand, blog articles should be simple and understandable to anyone without a legal background.
Another problem is finding interesting and useful blog topics that will be of interest to the target audience. Then these articles will be actively read, and they will attract new organic traffic to your site. But choosing good lawyer blog topics is almost always a problem. Moreover, there is a need to take into account the specia
Where can you get attorney blog ideas? What to write about on the firm's website? What will grab the attention of clients? This kind of creative torment haunts everyone who at least occasionally updates the content on their website. Lack of good legal blog ideas often discourages blogging entirely.
I hear this kind of complaint very often - “My competitors already have a civil law blog! What's the point in writing about this now?"
Let me disagree with you.
Roy Black and Mark Geragos are both American criminal defence lawyers, but they have different reputations, and each has become s
by Tim Absalikov · Published Oct. 22, 2018 · Updated Dec. 6, 2021
Law firm advertising can be complex. The first thing that might pop up in your mind when it comes to advertising for lawyers is advertising online. However, the best results emerge from combined approaches, including both online and offline marketing.
Obviously, the basics include analyzing your competitors, assessing your previous performance, and choosing the right marketing channels and budget.
If you've decided to increase your law firm's presence on the Internet, then you definitely need to learn the term “keywords”. Regardless of which method of online promotion you choose, you will meet it along the way.
Keywords are actively used in contextual advertising, website optimization, content creation, etc.
Even if a digital marketing agency is responsible for your promotion, you will still hear about keywords regularly - when discussing marketing strategies and in the agency's monthly reports. Moreover, your advertising costs largely depend on which keywords will be used in pro
by Tim Absalikov · Published Nov. 15, 2021 · Updated Nov. 22, 2021
Most law firms today have developed a web presence to attract new clients. Some sparkle and shine, others languish and produce lackluster results. The distinguishing factor for many of these cases is the strategy they employ for the keywords they use on their respective web sites.
The most successful employ specialized marketing firms, like Lasting Trend, to research the top SEO keywords for law firms to incorporate into their site. This leads to higher search rankings which, in turn, leads to increased organic traffic.
Legal SEO is one of our areas of expertise at Lasting Trend. Contac
The Americans with Disabilities Act (ADA) demands that all websites be accessible by differently-abled people. Many websites do offer features that allow these groups of individuals to use a website easily. Thus, they end up not getting what they need. However, the ADA act directs web page owners to know the accessibility needs of their audience.
However, making an ADA compliance website can be costly. This has led to businesses not ADA compliant being sued or sent demand letters. Fortunately, the recent federal code amendments state that you could get up to $5,000 ADA tax credit or ADA ta
by Tim Absalikov · Published Jul. 17, 2019 · Updated Oct. 18, 2021
What’s an effective moving company marketing strategy? What’s the best way to advertise a moving company? How do you get leads? These are some tricky questions. Here, at Lasting Trend, we know how to handle all of these questions and more. And we are ready to share our expertise with you! This article will cover some basic points of effective moving company marketing.
After starting your business, you already know the importance of having a presence online. The biggest puzzle to solve is how to collect leads online. The way you establish your marketing strategies for your business to capture leads from your website or even just to get traffic to your website. Or, better yet, something that is most important is to create a website! Should you go outside of your company for digital marketing or keeping it in-house is an important question to ask as well. Lead generation strategies through blog posts, social media, and other outlets is a must – and in this se
by Tim Absalikov · Published Jul. 30, 2020 · Updated Oct. 14, 2021
We have compiled a list of the best practices for a law firm website and examined the top ten law firm websites to see what makes them so effective. Learn what increases and decreases traffic, how to create the perfect layout, what details to include on the page, the basics as well as unique branding strategies. These are the tips for great law firm website design illustrated with real-life examples.
by Tim Absalikov · Published May. 6, 2019 · Updated Oct. 14, 2021
Is PPC for law firms effective or is it just a waste of money? The answer depends on how to use this promising marketing tool. Pay-per-click campaigns inform your potential clients about the company's services and benefits as soon as they Google a lawyer in their region.
by Tim Absalikov · Published Oct. 2, 2018 · Updated Oct. 14, 2021
In this article, we explain exactly how a good website can achieve these lofty ambitions. Additionally, we’ll cover all the features that should be a part of any lawyer web design. Read on for some pro tips to give your website that extra edge against your competition.
by Tim Absalikov · Published Sep. 22, 2018 · Updated Oct. 13, 2021
Are you looking for more clients to help grow your law firm? If so, it’s time to invest in law firm SEO and hire an expert in-house or online. A law firm SEO expert can ensure your website employs current strategies to get noticed online.
by Tim Absalikov · Published Dec. 16, 2018 · Updated Oct. 13, 2021
The phrase, “If you’re not online today, you won’t exist tomorrow,” applies to everyone. For lawyers, it’s even more important because the competition is fierce. A clearly defined law firm marketing strategy is as critical as any other business plan.
In this article, we will discuss the key elements of an online law marketing plan.
by Tim Absalikov · Published Dec. 1, 2018 · Updated Oct. 13, 2021
There isn’t one secret formula for making your social media strategy a success – some law firms might do well on Facebook, while others might not. Social media for attorneys is a tricky business. We’ve included some examples in this article to help you find the right law firm social media strategy for your business. It’s also important to try different platforms and measure the results for yourself. Social media marketing for law firms can be incredibly effective if it’s well-executed.
by Tim Absalikov · Published Aug. 29, 2019 · Updated Oct. 5, 2021
A law firm, like any other business, is dependent on a steady flow of clients if it wants to be successful. Law firm blogs are an excellent way for a firm to showcase its level of expertise and to become more noticeable in online searches.
Blogging is an essential marketing practice if you want your firm to rank ahead of your competitors on the internet.
It goes without saying that digital marketing is the new talk of the town. The hype is justified because businesses now understand why they need to hire a full service digital marketing agency. Running a business means having a lot on your plate. You have to work on the finances, you have to provide a safe workspace to your employees and most importantly you have to manage the quality of your product/service.
During such times, you can’t overlook the importance of marketing and spreading the word about your business. This is why you should hire a digital marketing agency!
What A Digital
by Tim Absalikov · Published Aug. 31, 2021 · Updated Sep. 4, 2021
The legal industry faces huge competition along with a shortage of qualified leads. Do you have a law firm or are practicing law individually and are looking for ways to grow your firm? Are you struggling to get leads for the same? However, deploying professional lead generation services for lawyers will assist you to acquire potential leads more quickly.
The profession of law is very taxing and time-consuming. Furthermore, the task of lead generation for lawyers adds to the challenge. Accordingly, Lasting Trend will help you tackle this challenge by bringing lead generation services and e
by Tim Absalikov · Published Dec. 12, 2018 · Updated Aug. 4, 2021
According to a study by internet research group Nielsen Norman, 90 percent of people prefer to receive updates via a regular newsletter. Email marketing is one of the best ways for law firms to keep in touch with their clients.
However, many lawyers struggle to come up with law firm newsletter ideas. In this article, we are going to cover 15 ideas for creating an effective and informative internet newsletter for lawyers.
by Tim Absalikov · Published Jun. 23, 2021 · Updated Jul. 10, 2021
Written in collaboration with Nastasya Sai, a creator with 1,8M+ TikTok followers.
Becoming a TikTok lawyer sensation may just be the missing ace in your legal marketing strategy. You’ve likely heard of TikTok! Whether it’s through the 2020 dance crazes, or the viral challenges and debates cracking up the internet space. But have you seen #LawyerTikTok?
TikTok is a social video-sharing platform that allows users to create short mobile video clips (max. 60 seconds). And no, you don’t need a professional videographer to start crafting your videos.
With 689 million monthly active users
It is now possible to configure and automate a system that will interact with a potential customer at various stages of the sales funnel. In this way, we can fulfill our main goal - more potential customers will reach the payment. Besides, some tools stimulate customers to re-purchase. All these are different stages of the digital sales funnel, which we will talk about in this article.
Perhaps you don't have a strategy for digital marketing yet. Or you have full-time staff, and you're thinking of ways to cuts costs and increase efficiency. In any case, this guide will help you make the right decision about who is best equipped to represent your brand online.
Here at Lasting Trend, we’re known for our passion for helping businesses generate more leads and more traffic via improving their online presence. We have successfully helped countless clients over the years utilize each and every cent of their marketing budget efficiently, and we know that the most efficient way to increase your revenues is a personalized digital marketing strategy. We love to see the small businesses we help grow!
How can businesses remain active, and which strategies work in these conditions? This poses a difficult question - every crisis exhibits unprecedented and unique characteristics. However, we can find valid patterns and apply them to marketing strategies.
As a company that works closely with different kinds of platforms, we would like to share our knowledge with people who need it. Today we are going to shed light on how to set up SEO for Shopify, what are the most common mistakes that people make, and ask our Shopify SEO experts for tips.
Let’s examine the main channels of utilizing digital trends in healthcare and pharma marketing: mobile-friendly website, healthcare SEO services (local pack SEO), patients’ reviews, healthcare content marketing, PPC meaning in healthcare, social media marketing, and loyalty programs for patients.
Dental internet marketing is crucial for surviving in the modern world. Why are you better than your competitors? What are the main differences in the approach you use, is the qualification of your workers higher than at any other clinic? These are the advantages that will help you win this competition.
Marketing has traditionally been a weak spot of many tech startups but blockchain marketing doesn’t have to relive that same fate. Your successful ICO is the beginning of your blockchain marketing strategy and you should know how to do marketing for blockchain and take the value you created, throughout your token sale, through to market.
Today people have practically unlimited access to the Internet. It allows users to find any pest control company they want, read the reviews, and compare the prices and services. This is why a marketing plan for pest control companies has become a must-have. Finding new customers, rewarding your loyal clients, and raising brand awareness is the new reality for pest control online marketing.
As the construction business continues growing every day, businessmen have to consider every tool possible to stay competitive and thriving.
The name of the tool in question is construction marketing. This is where companies like us enter the game. We provide all kinds of marketing services a construction company may need. SEO, blogs, paid search – you name it, we have it!
The sentence "if your business is not on the Internet, then you do not have a business" has long become a catchphrase. All successful managers understand the importance of online product promotion and the company as a whole. However, methods of promotion are constantly changing, and digital marketing is going in more and more new directions. In this article, we will examine the latest trends in e-commerce marketing and consider effective marketing strategies.
Many small business owners wonder: How do I get my business noticed? To stand out against the competition, your digital presence must be current, relevant, and informative so that customers can easily find you and gather the details they need to choose your company with confidence. In this article, we will talk about the most common marketing mistakes are made by small business owners and how can we improve a situation.
Technical SEO allows you to optimize site content so that it maximally meets the requirements of search engines such as Google and Yahoo.
Although quality content itself is also important, the proper implementation of technical SEO will be the basis for further new website SEO promotion. But before we begin to understand the subtleties of online promotion, let us figure out what technical SEO is, what it’s based on and how it works.
Even if you receive tons of daily traffic to your website, it would not amount to anything unless the visits convert to leads or sales. This is why your website doesn’t matter if you are not partaking in digital marketing. Digital marketing tools and techniques provide business owners a competitive change when it comes to survival and business growth.
It’s crucial that you build your handyman marketing plan if you want to continue to grow your business. Here is an overview of ten of the most important elements of marketing a handyman service, with ideas on how to manage and a few tips that will help you edge out the competition – and maybe even corner the market.
Today, HVAC marketing is a different game. You can’t just rely on outdated methods like placing ads on yellow pages or flyer distributions anymore.
While some traditional marketing methods like word-of-mouth referrals and cold calling may still work for your HVAC company, these methods alone do not have enough volume to bring you a steady flow of customers.
Read on to learn how to make digital marketing work for your HVAC business.
The cryptocurrency market has become decentralized, and the era of the Initial Coin Offering or ICO is rising rapidly. Operating in this industry, you need to stand out and differentiate yourself from competitors.
With active promotion, your ICO chain can generate significant business. Today, we are going to tell you about the ICO marketing services and tools you can use to give your company a boost.
Let’s jump into our ICO marketing checklist.
If you’ve ever asked yourself how best to grow your plumbing business, the answer is simple — plumber marketing. Did you know, the keyword “plumber” is typed into an online search almost a quarter of a million times every month in the United States? That equates to three million searches for a plumber every year.
So how can you take a slice of that pie for yourself? That is what we are going to discuss in this blog.
Every day, our world becomes more digital. It is extremely rare to see a medium-to-large company with no online presence. With every passing year, the number of businesses venturing into the online marketplace will only increase — and these companies will need the support of a digital marketing service.
Referrals alone don’t bring in much business in today’s fast-paced technology climate. If you don’t have a presence on the web, you could be losing half your potential clients to competitors who post roofing ads and market their business online.
There are two distinct approaches to modern marketing — offline and online. The best way to market today is to ensure your offline approach is working in conjunction with your online marketing efforts.
by Tim Absalikov · Published Sep. 20, 2021 · Updated Sep. 4, 2018
Looking to the future of law firm marketing means employing effective strategies online that help your business gain visibility and stay afloat in this hyper-competitive environment. The web is awash with web marketing tricks and knowledge. This guide breaks that knowledge down to make it easier to implement it on your own website.
If you pursue your goal of a website that attracts clients, you need to optimize your website for organic traffic. This process may not be easy, but it is necessary for the success of your website. This SEO basics checklist can help you understand the steps needed to launch your new website by applying correct SEO techniques.