author by Tim Absalikov · Updated Sep. 12, 2018
A law firm, like any other business, is dependent on a steady flow of clients if it wants to be successful. Law firm blogs are an excellent way for a firm to showcase its level of expertise and to become more noticeable in online searches. Blogging is an essential marketing practice if you want your firm to rank ahead of your competitors on the internet. In this guide, we show you: Common excuses lawyers use not to blog, and how to overcome themPro blogging tips for lawyersThe benefits of blogging for lawyersWho you should write your blog for Common excuses not to blog and ways
author by Tim Absalikov · Updated Aug. 15, 2018
When launching a new website, some people only pay attention to the web design. Design is important, and your website shouldn’t look nightmarish. However, to make your website visible online, to effectively attract customers, and to generate leads, you need to invest in new website SEO.  If you pursue your goal of a website that attracts clients, you need to optimize your website for organic traffic. This process may not be easy, but it is necessary for the success of your website. This SEO basics checklist can help you understand the steps needed to launch your new website b
author by Tim Absalikov · Updated Jul. 30, 2020
Lawyers understand the importance of nuance in words and phrasing like no one else. Therefore, they understand how little tweaks on law firm websites can make a big difference. While there is no room for creativity and interpretation in contracts, the best legal website designs go all out to maximize the performance. We have compiled a list of the best practices for a law firm website and examined the top ten law firm websites to see what makes them so effective. Learn what increases and decreases traffic, how to create the perfect layout, what details to include on the page, the basics as
author by Tim Absalikov · Updated May. 23, 2020
Every sales executive dreams that all their partnership requests will lead to a good improvement in revenue. In reality, everything is a lot more complex, and they sometimes only lead to a minor improvement in real sales – and often, no improvement. It wasn't easy to influence the client's opinion, to inform them about additional opportunities, to remind them about the benefits, or to lead them through all the stages of purchasing a product earlier. Today this is made easier with digital marketing tools. Thanks to technology, it is now possible to configure and automate a system that wi
author by Tim Absalikov · Updated May. 11, 2020
Any business that is interested in expanding should focus on its marketing and branding. Unfortunately, in such a saturated market, just having a good product won’t be enough. Brands constantly need to implement new, inventive ways to make customers connect with their products and services. Due to this, there is a never-ending debate of whether it’s better to go for in-house marketing or work with an agency. Even though most arguments point out that usually, you should outsource to an agency, it makes sense to see the full picture. In this article, we’ll discuss the main factors in the
author by Tim Absalikov · Updated May. 5, 2020
Here at Lasting Trend, we’re known for our passion for helping businesses generate more leads and more traffic via improving their online presence. We have successfully helped countless clients over the years utilize each and every cent of their marketing budget efficiently, and we know that the most efficient way to increase your revenues is a personalized digital marketing strategy. We love to see the small businesses we help grow! Small businesses are the backbone of the American economy and of Brooklyn, where we are based. Small businesses are the backbone of the Brooklyn economy — accoun
author by Tim Absalikov · Updated Apr. 21, 2020
It’s impossible to deny the significant impact on the business climate by the global Coronavirus (COVID-19) pandemic. People are isolating at home, international borders are closing, and offline businesses are shutting activity. As a result, the world is facing numerous challenges happening on a massive scale. The current pandemic provokes a shift in consumer behavior, and it is projected to have an influence even after the crisis. As more people switched from buying offline to buying online, brands have made their own adjustments. The Drum reported that 14%  of businesses are mov
author by Tim Absalikov · Updated Jan. 31, 2020
An experienced and profound business owner is constantly looking for new ways to promote his products or services. However, in today’s world, all promotional techniques eventually come down to digital marketing, as it is now the leading force with its wide range of tools and tricks. Nevertheless, there is no good-for-everyone strategy that will suit any business and also work perfectly on any platform. Each resource requires a unique approach and a deep understanding of its algorithms. Otherwise, one may risk wasting loads of money on something that does not bring ROI. Lasting Trend
author by Tim Absalikov · Updated Jul. 22, 2019
Whether you have a solo practice, a small clinic with less than 100 staff members, or an established hospital, you will benefit from proper healthcare marketing. Word of mouth can only take you so far. You’ll eventually reach a plateau and your growth will stagnate. That’s where medical marketing services and healthcare advertising trends come in. To keep cash and new patients flowing into your business, you need a well-rounded medical marketing strategy. What Is Healthcare Marketing? Healthcare providers and systems have no reason not to invest in exploring digital trends in health
author by Tim Absalikov · Updated Jul. 17, 2019
Say, you have a small but thriving moving business, and you’ve come to the point where you’re looking for an opportunity to promote your business so you can extend operations. But let’s face it – if you’re not a professional marketer, it’s likely you simply do not know how to do it. What’s an effective moving company marketing strategy? What’s the best way to advertise a moving company? How do you get leads? These are some tricky questions. Here, at Lasting Trend, we know how to handle all of these questions and more. And we are ready to share our expertise with you! This article will
author by Tim Absalikov · Updated Jul. 14, 2019
Have you ever wondered how many people use the Internet when they need to find a company that’s nearby? A recent study claims that 85% of consumers prefer googling local businesses. Among them may be your potential future patients who are looking for a reliable dental clinic in their neighborhood. Losing them would be a disaster, wouldn’t it? Dental internet marketing is crucial for surviving in the modern world. Why are you better than your competitors? What are the main differences in the approach you use, is the qualification of your workers higher than at any other clinic? These ar
author by Tim Absalikov · Updated Jul. 5, 2019
As a blockchain company, you can’t adopt the same approach as any other tech startup. At the same time, you cannot afford to underestimate the importance of effective strategies to bring in investors and users. Since you cater to a distinct audience; your blockchain marketing policy should be no less distinct. Blockchain Marketing Is a System Marketing has traditionally been a weak spot of many tech startups but blockchain marketing doesn’t have to relive that same fate. Your successful ICO is the beginning of your blockchain marketing strategy and you should know how to do marketin
author by Tim Absalikov · Updated Jun. 25, 2019
Back in the day, pest control was a somewhat closed market. You had to know someone who had tried a particular company’s services and was satisfied with the results. And though word-of-mouth marketing is sufficient in maintaining a nice customer flow, it has its limits. One day things changed, and it is now simply not enough to just do a good job and have happy clients. Why did this happen? Today people have practically unlimited access to the Internet. It allows users to find any pest control company they want, read the reviews, and compare the prices and services.  This is why a
author by Tim Absalikov · Updated Jun. 12, 2019
2016 was a good year for private construction: spending in this sector was close to 899 billion dollars. By 2021, new construction projects are estimated to grow this industry sector to over 1.4 trillion dollars! As the construction business continues growing every day, businessmen have to consider every tool possible to stay competitive and thriving. The name of the tool in question is construction marketing. This is where companies like us enter the game. We provide all kinds of marketing services a construction company may need. SEO, blogs, paid search – you name it, we have it!
author by Tim Absalikov · Updated Jun. 5, 2019
In the modern world, business rules are changing at a high speed. In order for the business to remain afloat, managers are forced, almost every day, to find new ways of development and advancement. The sentence "if your business is not on the Internet, then you do not have a business" has long become a catchphrase. All successful managers understand the importance of online product promotion and the company as a whole. However, methods of promotion are constantly changing, and digital marketing is going in more and more new directions. In this article, we will examine the latest trends
author by Tim Absalikov · Updated May. 31, 2019
Small businesses have limited time, assistance, and resources. A lot of marketing mistakes are made when small owners try to wear many hats, due to handling sales, distribution, customer service, and so on. There is often little room left for efforts to implement effective internet marketing strategies.   Many small business owners wonder: How do I get my business noticed? To stand out against the competition, your digital presence must be current, relevant, and informative so that customers can easily find you and gather the details they need to choose your company with confidenc
author by Tim Absalikov · Updated May. 23, 2019
Technical SEO is one of the most important tools for a website promotion on the Internet. Is SEO worth the money? Technical SEO allows you to optimize site content so that it maximally meets the requirements of search engines such as Google and Yahoo. Although quality content itself is also important, the proper implementation of technical SEO will be the basis for further new website SEO promotion. But before we begin to understand the subtleties of online promotion, let us figure out what technical SEO is, what it’s based on and how it works. H1 and Meta and Alt Tags Optimization
author by Tim Absalikov · Updated May. 11, 2019
Following the evolution of modern technologies, small and medium businesses are doing everything they can to keep up. Brick-and-mortar businesses are either changing their business models to go online and expanding their digital marketing channels or beefing up existing marketing efforts with marketing strategies for small business– in an attempt to capture a growing and very lucrative online marketplace.   Even if you receive tons of daily traffic to your website, it would not amount to anything unless the visits convert to leads or sales. This is why your website doesn’t matter
author by Tim Absalikov · Updated May. 6, 2019
Is PPC for law firms effective or is it just a waste of money? The answer depends on how to use this promising marketing tool. Pay-per-click campaigns inform your potential clients about the company's services and benefits as soon as they Google a lawyer in their region. There are two catches here: Due to high competition in the legal field, the prices on top keywords for lawyers can be high. Therefore, a PPC campaign for law firms can become a money trap.The non-professional approach to setting Google Adwords can significantly reduce the effectiveness of an advertising campaign. T
author by Tim Absalikov · Updated Apr. 26, 2019
If you are looking to attract more customers to your handyman business, some old school methods will not be helpful. Handyman advertising on the internet is a new way to promote your business, gain more traffic and generate leads. If you have not done so, you are missing out on big opportunities. It’s crucial that you build your handyman marketing plan if you want to continue to grow your business. Here is an overview of ten of the most important elements of marketing a handyman service, with ideas on how to manage and a few tips that will help you edge out the competition – and maybe
author by Tim Absalikov · Updated Apr. 5, 2019
Marketing your HVAC or business is no easy task, especially in today’s marketing landscape. Today, plumber marketing is a different game. You can’t just rely on outdated methods like placing ads on yellow pages or flyer distributions anymore. While some traditional marketing methods like word-of-mouth referrals and cold calling may still work for your HVAC company, these methods alone do not have enough volume to bring you a steady flow of customers. Therefore, you’ll need to rely on HVAC digital marketing to stand out from your competitors. Read on to learn how to make digita
author by Tim Absalikov · Updated Mar. 26, 2019
If you work anywhere within the digital landscape, you have most likely heard about cryptocurrency. You may even be part of the crypto industry yourself. The cryptocurrency market has become decentralized, and the era of the Initial Coin Offering or ICO is rising rapidly. Operating in this industry, you need to stand out and differentiate yourself from competitors. With the active promotion, your ICO chain can generate significant business. Today, we are going to tell you about the ICO marketing services and tools you can use to give your company a boost. Let’s jump into our ICO
author by Tim Absalikov · Updated Mar. 17, 2019
If you’ve ever asked yourself how best to grow your plumbing business, the answer is simple — plumber marketing. Did you know, the keyword “plumber” is typed into an online search almost a quarter of a million times every month in the United States? That equates to three million searches for a plumber every year. So how can you take a slice of that pie for yourself? That is what we are going to discuss in this blog. We will cover all the aspects of generating plumbing leads online, including: How to grow a plumbing businessHow to get plumbing customersHow do people search for plumbe
author by Tim Absalikov · Updated Feb. 24, 2019
Digital marketing is the next big thing everybody is talking about. If you are contemplating a career in digital marketing, you may be wondering if it’s all it’s cracked up to be. The industry is witnessing exponential growth, and a job as a digital marketer is one of the most potentially fruitful career choices you can pursue in this modern age — but why? Every day, our world becomes more digital. It is extremely rare to see a medium-to-large company with no online presence. With every passing year, the number of businesses venturing into the online marketplace will only increase —
author by Tim Absalikov · Updated Feb. 10, 2019
How do you go about getting new roofing leads? Are you still relying on word-of-mouth, counting on your existing clients to bring you new ones? Referrals alone don’t bring in much business in today’s fast-paced technology climate. If you don’t have a presence on the web, you could be losing half your potential clients to competitors who post roofing ads and market their business online. There are two distinct approaches to modern marketing — offline and online. The best way to market today is to ensure your offline approach is working in conjunction with your online marketing effort
author by Tim Absalikov · Updated Dec. 16, 2018
Having an online law firm marketing plan is crucial for any legal business. The size of your law firm doesn’t matter, nor what kind of legal services you provide. If you want your business to thrive, you need a law firm marketing strategy. The phrase, “If you’re not online today, you won’t exist tomorrow,” applies to everyone. For lawyers, it’s even more important because the competition is fierce. A clearly defined law firm marketing strategy is as critical as any other business plan. In this article, we will discuss the key elements of an online law marketing plan. We’ll be answer
author by Tim Absalikov · Updated Dec. 12, 2018
15 Fantastic Law Firm Newsletter Ideas
According to a study by internet research group Nielsen Norman, 90 percent of people prefer to receive updates via a regular newsletter. Email marketing is one of the best ways for law firms to keep in touch with their clients. However, many lawyers struggle to come up with law firm newsletter ideas. In this article, we are going to cover 15 ideas for creating an effective and informative internet newsletter for lawyers. Why Most Legal Newsletters Miss The Mark Let’s face it — lawyer newsletters are boring because most lawyers write in a highly complex way and use a lot of jargon
author by Tim Absalikov · Updated Dec. 1, 2018
Managing social media for lawyers comes with its own unique set of challenges. All sectors are increasingly using social media as an essential part of their marketing strategy, but among law firms, the competition for clients is particularly fierce. Disclaimer: many of the tactics listed below we've used for our client Moshes Law, P.C. To build an effective online presence and win clients and prospects from your competitors, you need an effective social media strategy. Your social media strategy should tackle multiple platforms, so you need to learn how to get the most out of platfo
author by Tim Absalikov · Updated Oct. 22, 2018
Law firm advertising can be complex. The first thing that might pop up in your mind when it comes to advertising for lawyers is advertising online. However, the best results emerge from combined approaches, including both online and offline marketing. Obviously, the basics include analyzing your competitors, assessing your previous performance, and choosing the right marketing channels and budget. However, we’re going to skip that generic advice and present these 10 practical and useful advice: Offline law firm advertising ideas Human being relationships or networkingBe a local h
author by Tim Absalikov · Updated Oct. 2, 2018
A law firm’s website that is well designed has the potential to attract new clients and establish your firm as an expert in your specialist area of law. A good design not only contains useful information, but it also reflects your values as a company and presents a professional image. Law firm web design is a crucial part of any law firm’s marketing strategy. In a fiercely competitive, saturated market, it is vital you stand out from the crowd. A well-designed, professional website can help your firm to attain: CredibilityTrust from potential clientsAn increase in the rate of conver
author by Tim Absalikov · Updated Sep. 22, 2018
Are you looking for more clients to help grow your law firm? If so, it’s time to invest in law firm SEO and hire an expert in-house or online. A law firm SEO expert can ensure your website employs current strategies to get noticed online. This guide will help you to understand the process by describing, in detail, the following: The real face of law firm SEO and what makes it differentComprehensive law firm SEO tips with a step-by-step guide to producing great, optimized contentOn-page SEO techniques suited for law firmsTailored off-page law firm SEO services Ready to get going,
author by Tim Absalikov · Updated Sep. 4, 2018
What is the right approach when it comes to how to market a law firm? The market for attorney services is one of the most over-saturated in existence. With more attorneys than ever before (over 1.3 million in the United States alone according to the American Bar Association), competition for business is rife. Nowadays, law firms must do more than ever to stand out and attract customers. Everyone knows that people increasingly look for goods and services online. It’s the most convenient method for finding information and businesses to use. Furthermore, everyone has a smartphone and the entire
author by Tim Absalikov · Updated Feb. 12, 2018
In the world of small business, the goals are obvious, generate as much revenue as possible and expand your business as a local leader in a market niche. The problem? All too often small business owners fall prey to traditional thinking when it comes to marketing. They think traditional marketing is the wisest approach when it comes to boosting brand awareness and offering their products and services. When in actuality they have overlooked or forgotten that the world we live in is a digital one, and to market to that digital world requires a digital online marketing strategy. With its many f
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